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Associate Editor Tim Esterdahl is a married father of three who enjoys all things automotive including wrenching on his collection of old pickups. He also plays an absurd amount of golf. Like really absurd.

Toyota Recreates Iconic Back to the Future Tacoma, Touts Hydrogen Mirai

Having a little fun with the Back to the Future date of October, 21, 2015, Toyota, in partnership with Universal Studios, is using the date to launch a new advertising campaign for the new hydrogen-powered Mirai as well as recreating the iconic Tacoma.

2015 Toyota Tundra TRD Pro is Pickuptrucks.com 4×4 Challenge Winner

Our friends over at Pickuptrucks.com have awarded the 2015 Toyota Tundra TRD Pro as their 4×4 Challenge Winner besting the 2015 Ram 1500 Rebel.

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Photo credit – Evan Sears, Cars.com

Notes From the 2015 Truck Rodeo – Toyota Wins Award

If you are a regular fan of this site, you may be wondering where I have been. Besides waging war on a nasty cold, I’ve been in Texas y’all. Why Texas? I attended probably the greatest truck competition in the country.

Notes From the 2015 Truck Rodeo - Toyota Wins Award

For two days, this was the scene in the morning from the mess hall.

2015 Lexus RC-F Offers Plenty of Wow

As an automotive journalist, I’m a bit different. I don’t lust over fancy luxury cars or the latest sports car. I can’t tell you the 0-60 times of any vehicle nor do I care to remember. What I do know is when I throughly enjoy driving a car. The 2015 Lexus RC-F is one of those cars.

2015 Lexus RC-F Offers Plenty of Wow

A stunning exterior is one of the highlights of the 2015 Lexus RC-F.

September 2015 Sees Both Toyota Trucks Stumble

The September sales numbers are in and both Toyota trucks stumbled to decreases against the prior year. Toyota says they simply ran out of trucks.

September 2015 Sees Both Toyota Trucks Stumble

While the company surged, both Toyota trucks stumbled.