Associate Editor Tim Esterdahl is a married father of three who enjoys all things automotive including wrenching on his collection of old pickups. He also plays an absurd amount of golf. Like really absurd.
I was recently at the 2014 Denver Auto show for the media days. Between eating and drinking too much, I learned a few things. Here is a recap.
The big news from Toyota manufacturing lately is a pretty radical change in philosophy. Instead of adding more robots and pumping up production, Toyota says it wants to reduce the number of robots it uses and add more humans.
Why would they do this? They want to improve their product quality – profits be damned.
The National Automotive Dealers Association has published a report stating the Toyota Tundra has the best retained value among full-size trucks. NADA claims this is because of low sales. Are you buying that?
Our latest trip through the Lexus IS lineup is the base 350 model. While this model lacks to the F SPORT performance package, it doesn’t disappoint. During the week I spent driving it, one thought kept going through my mind. Is the F SPORT package worth it?
The sales figures are in for March and the Tundra continues to sell well. With the Tacoma slipping a bit, Toyota has to be pretty happy with the Tundra’s sales increase.