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Ford Surpasses 1 Million EcoBoost Trucks Sold – Tundra Lagging Behind?

Ford announced today it has reached another milestone with its line of turbo-charged EcoBoost engines. Since 2011, Ford has now sold more than 1 million trucks with this engine and the 3.5L along with the 2.7L EcoBoost engines now represent more than 60 percent of their truck sales. While we have picked on the engine at times over maintenance on the turbochargers, shuddering problems as well as the 2.7L size being odd for a truck engine, it is pretty clear consumers are clamoring for this setup. It is simply past time for Toyota to introduce a fuel efficient powertrain to complement the 5.7L V8.

Ford EcoBoost 1 million

Ford has now sold more than 1 million EcoBoost powered F-150 trucks. It is past time for Toyota to offer a fuel efficient engine to complement the 5.7L V8.

Toyota’s Bill Fay Interview on Changing Truck Market and Customer Demands

Recently, I had the opportunity to interview Toyota’s Division Group Vice President and General Manager Bill Fay. Here is more on what he had to say.

Toyota's Bill Fay Interview on Changing Truck Market and Customer Demands

Toyota’s Bill Fay reveals the 2017 Tacoma TRD PRO. Photo courtesy of Truck Trend.

December 2015 Truck Sales – Both Toyota Trucks Finish Year Strong

The final month is in and with it the final sales numbers for 2015. It has been a crazy year with plenty of ups and downs. Here is how it finished.

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2017 Toyota Tundra – What to Expect

Note to the readers: you are going to see Toyota Tundra Chief Engineer Mike Sweers mentioned quite a bit in this article. Why? He is chief engineer and provides the direction for the truck as well as approves/turns down any ideas his team comes up with. In the past, some readers have said I refer to Sweers too much. Those readers don’t understand how much Sweers controls the direction of the Tundra. In order to understand the future of the Tundra, one must understand how Sweers thinks. I believe, after spending quite a bit of time with him, I have a fairly good idea. Again, a “fairly” good idea.

With the start of auto show “season” kicking off in LA this week, it is a good time to turn our attention to what Toyota has in store. This year, it is highly likely changes to the Toyota Tundra are coming at the 2016 Chicago Auto Show. What could those changes be? Here are my best guesses.

2017 Toyota Tundra - What to Expect

What improvements can you expect in the 2017 Toyota Tundra? Here are my best guesses.

Snowboarder Who Lived In His Toyota Tundra Named to Olympic Team

UPDATE: This morning we read some discouraging news about our Reiter story. Turns out the International Olympic Committee has decided to drop the snowboarding parallel slalom event for the 2018 games. Reiter represented team USA for the 2014 games and finished third in the world in 2015. Upon learning the news, Reiter has sued the IOC over the cancelation of the event – the first person to ever do so. A Switzerland judge has ruled the lawsuit can move forward and Reiter is currently going through the legal process. We will keep you informed if we hear anything else on this story. Good luck with your fight Reiter! 

Original Story: 

We write a bunch of different stories here at Tundraheadquarters.com and every once in a while, we come across a story that really grabs our attention. This story about an Olympic snowboard hopeful relying on and sleeping in his Tundra while training for the games is one such story.

Snowboarder Who Lived In His Toyota Tundra Named to Olympic Team

Alpine snowboarder Justin Reiter was recently named to the 2014 Olympic Team. He lived in his Tundra while training.