Ford Surpasses 1 Million EcoBoost Trucks Sold – Tundra Lagging Behind?
Ford announced today it has reached another milestone with its line of turbo-charged EcoBoost engines. Since 2011, Ford has now sold more than 1 million trucks with this engine and the 3.5L along with the 2.7L EcoBoost engines now represent more than 60 percent of their truck sales. While we have picked on the engine at times over maintenance on the turbochargers, shuddering problems as well as the 2.7L size being odd for a truck engine, it is pretty clear consumers are clamoring for this setup. It is simply past time for Toyota to introduce a fuel efficient powertrain to complement the 5.7L V8.
The milestone announcement comes with some pretty startling numbers like Ford EcoBoost customers will save more than 110 million gallons of gasoline annually – equivalent to 13 oil supertankers. Plus, they could save as much as $255 million in fuel costs. These numbers are based on comparing the EcoBoost engine EPA ratings versus Ford’s V8 engine as well as assuming 15,000 miles driven per truck per year. Also, the fuel cost estimate is based on the $2.32 a gallon mark nationally.
Another interesting tidbit to consider is the speed of which Ford is selling these trucks. Ford says while it took a 1,000 days to sell 400,000 EcoBoost trucks, it has now sold 1 million in 2,000 days. With the 2.7L and 3.5L EcoBoost engines on the market, they are projecting to reach 2 million even quicker with already selling 300,000 units in 2016.
The EcoBoost line of engines is expected to get even more fuel efficient with the second-generation 3.5L coming out in the fall. This engine will come standard with Auto Start-Stop, the new 10-speed automatic transmission and better efficiency with a whooping 450 lb-ft. of torque in the V6.
While Ford also touts the towing and hauling capabilities of its EcoBoost engines, a point we aren’t exactly sold on, there is little doubt the fuel savings are there and for customers who don’t tow that often or tow near maximum capacity, the EcoBoost simply offers better fuel economy than the Tundra.
What about the Tundra’s Powertrain?
You are probably think that’s great and all, but this is a Tundra site, what about its powertrain? It is a beast for sure and tows like a champ. However, ask any Tundra fan themselves and you will hear the word “outdated.”
Is it really outdated? Not really, the engine’s makeup and technology was way ahead of its time back in 2007 and it still matches up closely with many of the newer generation V8 engines on the market. So, no based on technology it is not outdated.
What is outdated is the lack of options. A few years ago, Toyota killed the V6 option for the truck based on slow sales. The truth is there was little difference between the straight V6 and the V8 and honestly a straight V6 setup just seems outdated these days of turbocharged engines. While Ford, Ram and Chevy/GMC all still offer one, they are not highlighted as much as their other engines and customers don’t see/feel the benefits.
The feel part is significant here. Driving an EcoBoost, you can feel the difference between it and a V8. I would argue a big part of why has been successful in selling the engine is because it is simply more fun to drive than the V8.
For Toyota, this then is should be part of their discussion about adding a turbo-charged engine to their truck engine offerings. Not only does it have the potential to save fuel, it is also fun to drive and would easily make the truck more competitive from a fuel economy standpoint.
At the end of the day, there is little doubt not offering a more fuel efficient engine alongside the V8 in either a turbo-charged gas or diesel setup puts the Tundra at a competitive disadvantage. A disadvantage is bad no matter how you look at it.
Filed Under: Auto News