December 2015 Truck Sales – Both Toyota Trucks Finish Year Strong

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The final month is in and with it the final sales numbers for 2015. It has been a crazy year with plenty of ups and downs. Here is how it finished.

2014-toyota-tundra_100435315_hBefore I offer some commentary, here are the numbers.

RankModel YTD SalesYTD vs. 2014Year-Over-YearMonthly SalesMonthly Change vs. 2014
1 - Ford F-Series780,354+3.5%December 2015
December 2014
2 - Chevy Silverado600,544+13.4%December 2015
December 2014
3 - Ram Truck451,116+2.6%December 2015
December 2014
4 - GMC Sierra224,139+5.8%December 2015
December 2014
5 - Toyota Tacoma179,562+15.8%December 2015
December 2014
6 - Toyota Tundra118,880+0.3%December 2015
December 2014
7 - Chevy Colorado84,430NADecember 2015
December 2014
8 - Nissan Frontier62,817-15.5%December 2015
December 2014
9 - GMC Canyon30,077NADecember 2015
December 2014
10 - Nissan Titan12,140-3.1%December 2015
December 2014
11 - Honda Ridgeline520-96.1%December 2015
December 2014

Overall, you can see that both Toyota trucks finished with an increase in sales and this was especially the case with the Tacoma. Whether we think the new model did enough in terms of improvements is probably mute. It is the first time the truck has been updated in forever and this alone attracted a lot of attention.

The big sales winner was once again Ford and their ENTIRE F-Series of trucks. However, this still feels like a “statistical” inaccuracy and not really fact. When you add the numbers up, GM trucks sold 824,683 units to Ford’s 780,354. Who is the king of truck sales?

Chevy and GMC both had great years. Why? Cash on the hood mostly. During the summer and fall, they offered some great incentives helping to take a big bite out of Ford’s market share. How “big” was the bite?

Consider this: Looking back a few years to 2013, Ford sold 763,402 units while GM trucks combined to sell 664,803.  In 2014, Ford sold 753,851 while GM trucks sold 741,588 units. This year, like we stated above GM sold 824,683 units while Ford sold 780,354. Those are the facts.

I thought Ram slowed down this year and their 2.6 percent was a little disappointing considering how they were trending. Seems like with FCA boss Machionne needing to pay off debt in order to look for a merger partner, Ram pulled back on the incentive race. Keeping that profit to pay off the bills hurt them with volume. I would expect them to come back strong with their new financial position.

Nissan and Honda both have new products coming out and I would guess the December numbers were largely ignored.

One final note on the GM mid-size twins. I thought they had a pretty good year finishing with 147,247 units sold with a plant they share with full-size vans. The word is van production is going to continue to be cut in order for them to build more mid-size trucks. These trucks have made the critics look like fools and it has surprised everyone to see a rebirth in the mid-size market. Considering how much the market was shrinking to seeing all products having good sales years really caught people off guard.

Looking forward, I can’t wait to see what Toyota is working on. The Tundra’s powertrain is old and it could be due for a refresh. With the Tacoma push over, what will they focus on for 2016? As much as I like the looks of the new Lexus car, I think Toyota is going to make some truck news. Whether it will be big or small remains to be seen.

Even truck guys can appreciate the new Lexus LC 500 which is going into production. Maybe, I'll get lucky and get a press loan! (and probably a speeding ticket).

Even truck guys can appreciate the new Lexus LC 500 which is going into production. Maybe, I’ll get lucky and get a press loan! (and probably a speeding ticket).


Filed Under: Auto News


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  1. ricqik says:

    I’m not sure toyota wants to invest much in truck, mmaybe just enough to keep afloat. They will likely milk the tundra until the next refresh. I think they will focus on fuel economy cars such as Ravs and Prius’s. I just don’t see toyota wanting to put anything into trucks. Just looking at the current tundras and tacomas supposedly all-new redesign tells me they not going to jump in with two feet.

    • DJ says:

      I agree, I have been saying while myself and others have been critical of Sweers and his putting lipstick on a pig and lack of updates, I think it’s really a Toyota thing and them not wanting to give him the budget for big improvements. Especially with the current truck selling enough to keep factory at capacity.
      Although, buying a diesel from Cummins would not take additional factory capacity.
      We will see!

  2. Adam War says:

    My uncles body show was working a 2015 platinum tundra that was crashed and I had my 2010 supercharged tundra sitting next to it.

    I am going to put on the 2015 nose on my 2010 and its actually quite easy. New bumper cover, lights, grill fenders, and hood and the 2010 looks like the 2015. I am not on this forum but It sure could spark some conversation. The 2015 bed and 2015 bumper bolts right onto the 2010 as well. The cab is the same but interior is quite different.

  3. Mark Sprenger says:

    Hey Guys, I’m probably commenting in the wrong place but I can’t find more recent discussions regarding the Toyota Tundra lift kit comments. Hopefully you can recommend a current forum or offer some direction ~ I have recently purchased a 2014 Tundra SR5 5.7 4×4 that has a 6″ Pro Comp lift kit, suspension and tires. I have just realized, the front forward wheel well liners are missing and the deep tire treads are like water wheels throwing snow all over directly behind the driving fog lamps. Does anyone have any idea if an after market liner for this is available? Or is this a “go to Toyota and get those liners and start trimming” situation? Please help ~ greatly appreciated.

    • Tim Esterdahl says:


      Lift kit discussions are hard to have on this site with our current setup. Try


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