Toyota’s Bill Fay Interview on Changing Truck Market and Customer Demands
Recently, I had the opportunity to interview Toyota’s Division Group Vice President and General Manager Bill Fay. Here is more on what he had to say.
I first meet Mr. Fay at a Toyota Camry unveiling at the New York International Auto Show and fortunately, we have struck up a friendly relationship. With my work, this is pretty important since I’ve seen him at numerous events since then. I can honestly say Mr. Fay is one of my favorite executives to talk with. He is down to earth, doesn’t dodge questions and is a true professional – not giving away anything even with consistent questioning.
This interview took place after the unveiling of the new 2017 Toyota Tacoma TRD PRO at the 2016 Chicago Auto Show. I made my way to the stage after all the other journalists got done asking question after question about Scion (seriously, there was a new Tacoma TRD PRO right in front of them – stick to the truck!).
Now, that you have the background, click here to read the interview on Truck Trend.
I would add that Mr. Fay is serious in that he wants to build more trucks and offer more configurations, colors and options. He brings up anonymity and good points about the Tacoma and Tundra not being produced in Japan. These are good points. Seems to me as much as Tacoma and Tundra fans bemoan a lack of engine options or long bed cab configurations, Toyota’s executives are right there with them. It isn’t that Toyota USA doesn’t want to offer it, they are just working to sell Toyota Japan on giving them the financial backing to make it happen. And for that to happen, Toyota USA has to develop the business case that works for executives here and overseas.
What do you think? What questions do you still have?
Filed Under: Tundra News