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Ford F-150 Order Bank Opening Soon – Poor Timing?

Sources tell us, Ford is planning on opening its order banks on the new 2015 F-150 in the coming weeks. This move creates some interesting product timing issues for the new truck. As one of the most scrutinized truck launches in recent memory moves forward, is Ford making the right decisions?

Ford F-150 Order Bank Opening Soon - Poor Timing?

Ford will open the order banks for the new 2015 F-150 in the coming weeks. This could lead to a truck launch in the middle of winter.

Toyota Exec Confirms New Turbocharged Engine Strategy

A top Toyota executive has reconfirmed their plan to overhaul their engine lineup with new turbocharged and fuel saving options. What this means for trucks isn’t clear, but it is likely there will be a turbocharged engine option in the future.

Toyota Exec Confirms New Turbocharged Engine Strategy

This all-new Lexus NX is one of the first Toyota products in the coming years to use a turbocharged engine with the Atkinson and Otto engine cycles.

You may have seen a rash of stories on Toyota’s new engine overhaul strategy (for example this TruckTrend story). All of these stories are coming from this story and is basically just another spokesperson confirming this story we ran in December.

In short, Toyota is planning to radically change up its engine lineup in sedans and cars with smaller displacement turbocharged engines. This is a shift from their long-time strategy of putting hybrids above all else.

According to, the future will be for the base engines to take Toyota’s take multi-pronged approach to better fuel economy:

  • Lean-burning Atkinson cycle combustion in regular cars, not only hybrids.
  • New intake ports create a vertical air-fuel swirl for more rapid combustion.
  • Expanded variable valve timing improves combustion efficiency.
  • A high compression ratio improves power and efficiency.

The first engine developed for this purpose was recently unveiled in the new Lexus NX. This SUV is powered by a turbocharged engine utilizing both the Atkinson and Otto engine cycle. By using both of these systems, Toyota is betting their turbocharged engine will be the best on the market.

It also seems incredibly likely the Camry will be next on the list to get a new turbocharged engine.

Truck Engines Future

What does this have to do with trucks? Simple. These engines will eventually make their way into trucks in some form. For example, it is easy to see Toyota dropping it into the Tacoma. It is also feasible for the Tundra to have an “EcoBoost” like engine.

The problem for trucks is still the “work” aspect of using this type of engine. While Ford has turned many people on to their turbochargers, there is still a significant amount of truck buyers who simply don’t buy into it.

Also, the Atkinson cycle has been regulated to only hybrids for years. It has never really been used in a different application like the Lexus NX. Will it be a problem? Probably not, but we really don’t know yet.

Ultimately, these engines are still 10 to 15 years away from being offered throughout Toyota’s lineup. This means, it will be more likely Toyota will offer one for the Tundra sometime in the 2020s – right before the 2025 CAFE requirements hit.

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Ram’s Growth Good/Bad for FCA – EPA Credits, CAFE Fines, New Powertrains

The sales growth of Ram Trucks is a good/bad news scenario for Chrysler. Why? The convoluted system of EPA credits, CAFE fuel economy targets and Chrysler’s failure to sell small, fuel-efficient cars. This system means long-term the FCA is in trouble. Here’s why.

Ram's Growth Good/Bad for Chrysler - EPA Credits, CAFE Fines, New Powertrains

The Ram EcoDiesel may be helping move product it is helping to create a long-term problem at FCA.

June 2014 U.S. Truck Sales – Toyota Tundra Slips

The numbers are out for truck sales in June, 2014. Leading the segment are Ram and the Nissan Frontier. The Toyota Tundra had nearly a 1k unit slip. Is demand finally starting to wan?

June 2014 U.S. Truck Sales - Toyota Tundra Slips

The Toyota Tundra had a slow month of  June with posting a small drop. Is demand finally slowing?

Toyota’s New FCV Pricing Comes In At $69k – That’s Kind of A Big Deal

You might have been asleep last night when Toyota announced their new fuel cell powered vehicle (FCV) in Japan (I know I should have been). However, I wasn’t, so here’s what it looks like, and why it’s a big deal.

Toyota FCV

Toyota’s New Fuel Cell Vehicle (FCV) is priced at $69,000, and that makes it more affordable than most fuel cell critics thought possible.