Ford F-150 Order Bank Opening Soon – Poor Timing?
Sources tell us, Ford is planning on opening its order banks on the new 2015 F-150 in the coming weeks. This move creates some interesting product timing issues for the new truck. As one of the most scrutinized truck launches in recent memory moves forward, is Ford making the right decisions?
Ford is planning to open the order banks for the 2015 F150 over the next two weeks. Generally, this happens 3-4 months before production begins (more commonly 3 months).
The most ambitious plan would be that Ford starts building F150’s in the middle of October…that’s 6 or 10 weeks later than they would choose.
Worst case (which assumes a 4 month wait and 2 weeks of additional delays) is that they don’t start until December!!
Ford is stuck between a rock and a hard place.
- They can’t delay the F150 more than a few weeks without launching in the dead of winter (not a good time to launch a vehicle).
- They also can’t delay because it could screw up their sales title…GM is always close behind Ford in terms of total volume when you add Chevy and GMC. If GM senses that the title is within their grasp, I fully expect them to crank up incentives.
Finally, this is probably bad news for the people who buy the very first 2015 F150s. Instead of having a few weeks to hold inventory and double-check everything, Ford is going to have to put the trucks on railcars and ship them to dealers as soon as they roll off the production line…it’s highly likely there will be stupid little problems and mistakes. SexeDate
To sum up, Ford hasn’t botched the 2015 F-150 launch yet, but their margin for error is very very small now. Even a short delay could be a source of embarrassment.
Filed Under: Auto News