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Associate Editor Tim Esterdahl is a married father of three who enjoys all things automotive including wrenching on his collection of old pickups. He also plays an absurd amount of golf. Like really absurd.

Chevy Goes On Offensive, Targets Ford with 3 Commercials – Tundra is Made of Steel Too!

Rarely do automakers truly go after one another, yet when they do, it usually a “slip of the tongue” from a top executive. This is not the case with Chevy’s new 3 advertisement barrage calling out Ford’s use of aluminum. While the advertisements don’t specifically include the Tundra, just replace “Chevy” and “Silverado” with “Toyota” and “Tundra.” Without further ado, for your viewing pleasure, are the aforementioned videos.

Dirt Every Day Takes 2015 Toyota Tundra TRD PRO on Epic 3500 Mile Adventure

Fred Williams and his team over at Dirt Every Day got a really cool opportunity to take a 2015 Toyota Tundra TRD PRO on an epic 3,500 mile road trip from border to border. The Tundra TRD PRO showed off its abilities as Williams drove it on pavement, sand dunes and everything in between.

June 2015 Truck Sales Numbers – Concern at Ford?

The sales numbers for June, 2015 are out and most truck brands continue to put up impressive year-to-year and month-to-month gains. Most truck brands except for Ford. There HAS to be growing concern at Ford over flat sales numbers. Are frame concerns really the key reason?

June 2015 Truck Sales Numbers - Concern at Ford?

Consumers continue to purchase the 3rd-generation Tundra in pretty good numbers. What does Toyota have in store for us in the future? American-Made Index Drops All Trucks

According to’s annual American-Made Index, there are no American made full-size or mid-size truck. Instead, there are really only seven cars that are truly American. Huh? American-Made Index Drops All Trucks - Relevant?

None of these Toyota Tundra trucks (built in Texas with major parts assembled in the U.S.) are American-Made according to Index.

Toyota Kills TRD Supercharger Program

To the dismay of many Toyota Tundra fans, it was recently announced the TRD Supercharger program is no more. Toyota says it will sell off existing stock and when it is gone, it is gone.

Toyota Kills TRD Supercharger Program

Toyota has officially killed the TRD Supercharger program.