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Jason Lancaster is the editor and founder of TundraHeadquarters.com. He has nearly a decade of experience on the retail side of the auto industry, and another decade of experience of the part and accessory side of the industry.

Cadillac Moves To NYC – Where Does This Leave Escalade?

According to The Detroit News (and now confirmed by GM), Cadillac is moving their headquarters to NYC. Evidently, they need to “get away” from the rest of GM if they’re ever going to take on BMW, Mercedes-Benz, etc.

2015 Escalade

The Escalade is a big part of Cadillac sales – how does a NY headquarters understand the Escalade?

While the notion that moving a corporate headquarters can somehow “fix” an automaker is more than a little bit laughable, the real question here: Where does this leave the Escalade?

6 Spray-In Secrets Installers Don’t Want You To Know

Spray-in bed liners are as popular as ever, but that doesn’t mean that the spray-in industry is fully understood. The fact is, most people who buy spray-in bed liners are blissfully unaware of the following six spray-in bed liner secrets (none of which the spray-in installers of the world want you know know).

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Toyota’s New FCV – The Car That Will Kill Tesla?

Toyota FCV Mirai

Toyota’s new fuel cell vehicle (FCV) – likely named ‘Mirai’ – may be the car that kills Tesla (At least if Tesla bets too heavily on their own Model III…).

Toyota’s new fuel cell vehicle (FCV) – which shall be known as the “Mirai” – hasn’t even hit the ground yet, and it’s already convincing some stock analysts to advise selling Tesla shares. Here’s why:

TRD Pro Package Pricing Announced – Pricey, But Not As Much As A Raptor

The Tundra’s new TRD Pro package isn’t directly comparable to Ford’s Raptor F-150. The Raptor is more heavily customized for off-roading, offers more power, a wider track, a shorter wheelbase, and a few other (admittedly awesome) extras.

Still, it’s not as if the two trucks don’t have a lot in common. Both offer increased ground clearance and suspension travel (about 1.5″ more travel front and rear on the Tundra), top-grade shocks, unique styling, and under-body protection. Both also seem to be targeting truck buyers with LOTS of extra cash, as Toyota and Ford are demanding a hefty premium for these trucks.

TRD Pro Tundra pricing.

The TRD Pro Tundra will start at $41,285, plus destination charges and options.

While a true head-to-head off-road comparison of these trucks has yet to be completed, there’s one area where the Tundra has a clear advantage over the Raptor: Price. Toyota’s announced pricing for the TRD Pro Tundra, and it’s thousands less than the average Raptor.

Toyota’s New FCV Pricing Comes In At $69k – That’s Kind of A Big Deal

You might have been asleep last night when Toyota announced their new fuel cell powered vehicle (FCV) in Japan (I know I should have been). However, I wasn’t, so here’s what it looks like, and why it’s a big deal.

Toyota FCV

Toyota’s New Fuel Cell Vehicle (FCV) is priced at $69,000, and that makes it more affordable than most fuel cell critics thought possible.