Toyota Tundra April 2014 Sales Report – Up Again
Another month passed and once again Toyota Tundra sales are strong. While the spring thaw has helped almost every truck maker to post better sales, Toyota’s continued surge means the critics were wrong – customers like this new truck.
For the first several months of 2014, automakers claimed the cold weather was to blame for poor sales results. While clearly, the beginning of the year was filled with bad weather, not every automaker suffered. Toyota Tundra sales have been up every month this year.
|Rank||Model YTD Sales||YTD vs 2013||YEAR-OVER-YEAR||MONTHLY SALES||MONTHLY CHANGE VS. 2013|
|1. Ford F-Series||236,745||+3.9%||April 2014|
|2. Chevrolet Silverado||150,512||-3.5%||April 2014|
|3. Ram Truck||133,580||+22.5%||April 2014|
|4. GMC Sierra||59,459||+8.1%||April 2014|
|5. Toyota Tacoma||49,100||-6.4%||April 2014|
|6. Toyota Tundra||37,619||+18.1%||April 2014|
|7. Nissan Frontier||23,559||+35.9%||April 2014|
|8. Honda Ridgeline||5,172||-11.2%||April 2014|
|9. Nissan Titan||4,274||-30.5%||April 2014|
GM seems to have rebounded a bit from their poor start with both the Chevy Silverado and GMC Sierra posting gains. Most analysts speculate this is due to GM finally offering some incentives on their trucks. It also seems that customers haven’t been affected by the ignition switch recalls. One does wonder what it would take for customers to be turned off.
Ram continues to grow their market share with all their numbers up quite a bit. They still trail the Chevy Silverado, however, the margin is closing. There is some thought that Ram is offering huge incentives to sell trucks to bring in the larger profits. An analyst I spoke with suggested Chrysler was hurting for spending capital and they need the truck sales in order to spend money on developing new cars. Why cars? Chrysler was one of the companies buying EPA credits to offset future CAFE requirements per an April EPA report. (I wrote a story over on TorqueNews about this – check it out here).
Ford posted another gain and continues to lead the way. Sure, you could argue that their meager sales improvements could signal trouble, yet with their volume, the percentages are going to be smaller. If you look at only the numbers, Ford improved by about 4k, GM by 3k, Ram by 5k and Toyota by 2k. Thus, Ford is keeping pace, GM is faltering a bit, Ram is gaining and Toyota is increasing, but not at the rate of the others.
The losers continue to be Nissan Titan and Honda Ridgeline. Both manufactures have new trucks coming to the market soon, so it is understandable that the older models aren’t moving as fast.
Filed Under: Tundra News