Toyota Tundra Sales Up Again – February 2014
The February 2014 Sales figures are out and the Tundra improved once again over last year. While the rest of the industry pointed to the cold weather as the reason for poor sales, the Tundra continues to gain.
For the month, the Tundra was up 8.4%. Toyota says this was their best February since 2008. While this is great for Toyota, it does leave me wondering about the impact of the 2014 version. Why? It was February of last year when the new Tundra was revealed.
|Rank||Model YTD Sales||YTD vs 2013||YEAR-OVER-YEAR||MONTHLY SALES||MONTHLY CHANGE VS. 2013|
|1. Ford F-Series||102,418||+1.1%||Feb. 2014|
|2. Chevrolet Silverado||65,510||-15.0%||Feb. 2014|
|3. Ram Truck||54,374||+24.2%||Feb. 2014|
|GMC Sierra||25,350||-6.0%||Feb. 2014|
|Toyota Tacoma||20,784||-14.3%||Feb. 2014|
|Toyota Tundra||15,813||+10.5||Feb. 2014|
|Nissan Frontier||10,722||+100.0%||Feb. 2014|
|Honda Ridgeline||2,306||-9.7%||Feb. 2014|
|Nissan Titan||2,004||-33.8%||Feb. 2014|
- Did customers hold off on buying a truck in 2013 while waiting for the 2014 specs?
- Taking the above statement into consideration, are the 2013 sales comparables “weak?”
- With the cold weather, could the Tundra have sold more units with warmer weather like the others are claiming?
- Is the small increase doomed to flat line with Toyota’s well-known capacity issue?
The rest of the truck market was weak except for Ram. The Ram numbers jumped again and they look well positioned to catch up to the Chevy Silverado at their current pace. It doesn’t hurt Ram that they were named truck of the year and their dealers bought up the allocation of the new EcoDiesel in just three days.
There are really several “truths” right now in full-size trucks:
- Ford remains the leader
- GM screwed up the launch of their new trucks and the lack of incentives are killing them
- Ram’s improvement is nothing short of impressive
- Toyota continues to move Tundra trucks despite all the critics
- The Tacoma drop isn’t that big of deal when the entire mid-size truck market is in flux
- Nissan’s Frontier sales are more about a lack of inventor in 2013 than impressive sales
- The Titan and Ridgeline continue their dominance at the bottom of the rung
What do you think? How do you see the market?
Filed Under: Tundra News