In the past few weeks, two different news stories are shining a light on all the infotainment, navigation and Bluetooth technology features found in new trucks. The quick synopsis is automakers are spending millions to develop these technologies, yet consumers and owners don’t really care.
With GM’s new Colorado and Canyon exceeding expectations, a new Tacoma right around the corner, and rumors of a new Frontier debuting in the next few months, it seems as if compact trucks are really surging in popularity. There’s even discussion of Ford bringing back the Ranger, a concept that gets Ford fans as excited as aluminum body panels and small displacement turbocharged V6’s.
The problem with all of this excitement about compact trucks is that it ignores the “why.” Specifically, why would anyone buy a compact truck when there are so many great full-size trucks available?
UPDATED 12:29 PM on 7/30/15: added photo and quote from Mike Levine.
The hubbub over an aluminum truck has exploded again and this time the Insurance Institute for Highway Safety is drawing attention for highlighting key safety equipment differences between Ford truck cab configurations and repair costs. Ford is fighting back with sales and repair costs data of its own. Buckle up readers, this story is just getting started.
Toyota’s new Mirai isn’t terribly impressive at first glance. It’s pricey (about $70k), it will be difficult to refuel outside of Los Angeles or San Francisco, and it’s not very fast (a zero to 60 time of about 10 seconds).
However, the technology underneath is the game changer…especially for trucks. Hydrogen is almost certain to become the predominant alternative fuel for trucks and large SUVs. Here’s why.