Author Archive for Tim Esterdahl
Associate Editor Tim Esterdahl is a married father of three who enjoys all things automotive including wrenching on his collection of old pickups. He also plays an absurd amount of golf. Like really absurd.
Compact Truck Market Reboot – Small Trucks Making a Comeback?
A story has come out that Chevy is considering bring back the LUV to the U.S. market. For the first time in years, we could have a truly compact truck for sale. Good or bad idea?
This is the Chevy Montana that is sold in Latin America. Could it work in the U.S. market?
2012 Toyota Tundra Project Silver Bullet – Featured Truck
This week’s featured truck is lifted, polished and color matched to perfection. In fact, it has so many cool upgrades, we can’t tell which one is our favorite.
This Tundra has a LOT to like.
U.S. House Committee Will Probe GM Ignition Recall Blunder – Saga Grows
The ongoing saga of GM’s failure to report a recall in a timely manner has now gotten the attention of a U.S. House committee. The committee said late Monday, March 10, 2014 that it will hold an investigation and have hearings on the issue. It plans on calling both GM and NHTSA officials to testify.
Michigan Republican Fred Upton will help lead the investigation into GM’s recall blunder. He was a key member of the panel during the Ford Explorer and Firestone tires scandal.
GM To Wall Street – Maintain Full-Size Truck Pricing, Profit Over Volume
GM’s CFO meet with Wall Street analysts last week in a private meeting. The message coming out is that GM won’t drop full-size truck prices to increase market share. Rather, it is holding the line. Like Toyota, it seems GM is happy putting profit over volume.
GM recently told analysts they are holding the line on their pricing discipline. CREDIT: REUTERS/RICK WILKING
2013 Toyota Tundra Project XU – Featured Truck
This week’s featured truck doesn’t need a long introduction or a multi-page list of modifications. It is a large, “beastly” black Tundra that has a sweet set of wheels. Any questions?
The rock formations at the Garden of the Gods park in Colorado Springs sure look small next to this truck don’t they?
