Note to the readers: you are going to see Toyota Tundra Chief Engineer Mike Sweers mentioned quite a bit in this article. Why? He is chief engineer and provides the direction for the truck as well as approves/turns down any ideas his team comes up with. In the past, some readers have said I refer to Sweers too much. Those readers don’t understand how much Sweers controls the direction of the Tundra. In order to understand the future of the Tundra, one must understand how Sweers thinks. I believe, after spending quite a bit of time with him, I have a fairly good idea. Again, a “fairly” good idea.
With the start of auto show “season” kicking off in LA this week, it is a good time to turn our attention to what Toyota has in store. This year, it is highly likely changes to the Toyota Tundra are coming at the 2016 Chicago Auto Show. What could those changes be? Here are my best guesses.Read more…
Another month is in the books for 2015 and the new Tacoma is starting off hot while the Tundra is flat. Production is likely still being skewed toward the Tacoma, yet the consistent lack of growth for Tundra is starting to become glaring.
A few recent news items could see changes for the Toyota truck lineup. These changes amount to increased pressure on both truck’s sales and could force Toyota to substantially rethink their business plan.
While wandering around the 2015 SEMA show yesterday, I literally turned the corner and ran into this “Tundrasine” concept. Pictures don’t do this vehicle justice.