Toyota’s Bill Fay Interview on Changing Truck Market and Customer Demands
Recently, I had the opportunity to interview Toyota’s Division Group Vice President and General Manager Bill Fay. Here is more on what he had to say.
Toyota’s Bill Fay reveals the 2017 Tacoma TRD PRO. Photo courtesy of Truck Trend.
Toyota, Lexus News Recap – April 15, 2016
Dear Readers of THQ – every week we get an email news recap of all the items from Toyota and Lexus. Historically, we have cherry picked these items to only include truck stories, however, we wonder if you would like the full recap of all the items as well. See below for the recap and let us know in the comments your thoughts.
Toyota, Lexus News Recap – April 15, 2016
Toyota Tundra CrewMax/Double Cab Get So-So IIHS Crash Test Ratings
The Insurance Institute for Highway Safety (IIHS) has released updated crash test ratings for all full-size trucks. For the Toyota Tundra, the results are a bit mixed and there was an interesting finding on the roof strength difference between the two models.
Action shot taken during the small overlap frontal crash test.
2016 Vincentric Awards Announced – Tacoma Wins, Tundra Runner Up
There is something nice about being consistent. For 12 years, Vincentric, an automotive data analysis firm, has given out awards for the best value in America and for 12 straight years, the Toyota Tacoma has won its category. In the heated full-size, half-ton segment, the Toyota Tundra finished second to the Ford F-150.
Picking up yet another award for long-term cost of ownership, the Toyota Tacoma is the hands down best choice in the mid-size segment.
Pricing Announced on Gas Nissan Titan XD – Enough to Sway Tundra Buyers?
Pricing has been announced on the gas version of the Nissan Titan XD and it is pretty close to the current MSRP of the Toyota Tundra. How close? Really close. Which leaves the ultimate question: will it sway buyers?
Nissan has announced the pricing on the gas version of the Nissan Titan XD. Is it close enough to the Tundra pricing to sway consumers?
