Toyota’s Operating Profit Falters on Yen Exchange, Car Strategy – Time Invest in Toyota Tundra?

Toyota announced its operating profit fell 15 percent in the latest quarter and they are lowering their annual forecast to a four-year low. Executives blame the profit loss on a strong Yen affecting exchange rates and the changing appetites of U.S. consumers who simply aren’t buying staple models – Camry, Corolla and Prius – like they used to according to an Autonews.com story. Toyota says they will respond by cutting payroll and looking for additional savings. While that is a short-term fix, the long-term solution, I think, should be reacting to the market trends and investing more resources into the Tundra.

Toyota's Operating Profit Falters on Yen Exchange, Car Strategy - Time Invest in Toyota Tundra?

The Toyota Prius is a perfect example of the changing face of the U.S. consumers buying habits in that it isn’t selling that well compared to Japan where it is a perennial top seller.

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Toyota/Lexus News July 29, 2016

Here is the latest news for Toyota and Lexus.

Toyota, Lexus News Recap - July 29, 2016

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Revew: 2016 Toyota RAV4 Limited Hybrid Surprises With Great Fuel Economy, Good Driving Dynamics

One of the big surprise vehicles for me lately has been the Toyota RAV4. I haven’t always been a fan of this SUV for a myriad of reasons; however, my recent week driving a 2016 Toyota RAV4 Limited Hybrid is changing my opinion. While I still think there is work to be done, it is clearly better than previous models and this offering maybe the best version I’ve ever driven.
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July 2016 Truck Sales – Mid-Size Trucks Dominate

The surprising resurgence in mid-size trucks has fueled another month of increased truck sales with those trucks dominating the results. While their full-size brethren tried to keep pace, the mid-size trucks were really the July sales stars.

July 2016 Truck Sales - Mid-Size Trucks Dominate

With the new 2017 Toyota Tacoma TRD Pro hitting dealer lots later this month, one should expect Tacoma sales to continue to grow.

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Now on Tacomahq.com – 2017 Toyota Tacoma TRD Pro Pricing, 2018 Nissan Frontier Predictions, 2017 Chevy Colorado ZR2 Spied, 2019 Jeep Pickup Speculation

The mid-size market has been exploding lately and with it so is the news. Don’t miss a slew of articles on new and upcoming trucks over at Tacomahq.com including pricing for the 2017 Toyota Tacoma TRD Pro.

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