Toyota/Lexus News July 29, 2016

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Toyota, Lexus News Recap - July 29, 2016

Toyota Makes Million Dollar Commitment to Youth and Family Programs at New Texas Rangers MLB Youth Academy

Kids and families in North Texas will soon have more opportunity for learning and play. The Texas Rangers and Toyota, the Official Truck Sponsor of the Texas Rangers, have announced an additional partnership that will greatly enhance the experience and programs at the new Texas Rangers MLB Youth Academy at Mercy Street Sports Complex. Toyota has made a one million dollar commitment to the West Dallas facility, which will be called the Texas Rangers MLB Youth Academy at Mercy Street Sports Complex presented by Toyota. Josh Hamilton and Adrian Beltre also will make major financial contributions to the project. In addition, Toyota will work closely with the Texas Rangers Foundation to implement programs that support the youth and families that will utilize the Academy. These programs are expected to include literacy, STEM-focused and curriculum initiatives as well as other career exploration opportunities.


Toyota Gets a Kick Out of US Youth Soccer

Toyota partnered with US Youth Soccer to celebrate the achievements and participation of all youth soccer athletes and coaches at the 2016 US Youth Soccer National Championship in Frisco, Texas, July 26–28. Toyota is also the official automobile of US Youth Soccer.


Toyota Celebrates Hispanic Community at 2016 National Council of La Raza (NCLR) Conference

Toyota, the No. 1 auto company among U.S. Hispanics for 12 consecutive years, returned as co-title sponsor of the 2016 NCLR Conference, which is taking place July 23-26, 2016 in Orlando, FL. As part of the celebration, Toyota gave away a brand new 2016 Corolla at the annual Latinas Brunch on Sunday, July 24.


Also worth noting…

Toyota Among Most Improved Brands in J.D. Power APEAL Study – The Toyota brand had one of the largest improvements in the 2016 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) StudySM. According to J.D. Power, this annual industry benchmark study measures owners’ emotional attachment and level of excitement across 77 attributes, which combine into an overall APEAL Index score that is measured on a 1,000-point scale. The Lexus brand was tied for fifth place. The Toyota RAV4 and Lexus RC both received vehicle segment awards.

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