For the first time in months (maybe even years), both Toyota trucks saw a sales drop as the plant closure, lack of selling days versus last year and a down market all contributed to the drop. Ford looks like the only real big winner based on volume, but their car sales were down sharply as well.
Severe storms in the San Antonio, Texas area have forced Toyota to shut down operation at the Tundra/Tacoma plant for a few days. This could put a tight squeeze on sales volume.
Adding to their roster of well-known drivers, Toyota added off-road racing superstar BJ Baldwin on May 7, 2016 in front of a large crowd of AMA Supercross fans. Baldwin is known for twice winning the Baja 1000 without a second driver and a successful #Recoil video franchise among other accomplishments. Toyota also revealed a new Tundra TRD Pro Trophy truck.
Recently, I had the opportunity to interview Toyota’s Division Group Vice President and General Manager Bill Fay. Here is more on what he had to say.
The Insurance Institute for Highway Safety (IIHS) has released updated crash test ratings for all full-size trucks. For the Toyota Tundra, the results are a bit mixed and there was an interesting finding on the roof strength difference between the two models.