May 2016 Truck Sales – Both Toyota Trucks Down
For the first time in months (maybe even years), both Toyota trucks saw a sales drop as the plant closure, lack of selling days versus last year and a down market all contributed to the drop. Ford looks like the only real big winner based on volume, but their car sales were down sharply as well.
Overall sales were down for 7 out of the 11 truck makers/products. Many of these negative sales results were caused by being just off by a 1,000 units (Ram Truck, GMC Sierra, Tacoma) and likewise several of the gains were by around a 1k units (Colorado, Canyon).
|Rank||Model YTD Sales||YTD vs. 2015||Year-Over-Year||Monthly Sales||Monthly Change vs. 2015|
|1 - Ford F-Series||324,307||+7.4%||May 2016|
|2 - Chevy Silverado||223,990||-0.1%||May 2016|
|3 - Ram Truck||193,279||+7.7%||May 2016|
|4 - GMC Sierra||89,304||+8.6%||May 2016|
|5 - Toyota Tacoma||79,226||+8.8%||May 2016|
|6 - Toyota Tundra||45,533||-10.9%||May 2016|
|7 - Chevrolet Colorado||42,178||+20.5%||May 2016|
|8 - Nissan Frontier||36,845||+21.3%||May 2016|
|9 - GMC Canyon||13,964||+11.8%||May 2016|
|10 - Nissan Titan||5,203||+6.3%||May 2016|
|11 - Honda Ridgeline||2||-99.6%||May 2016|
The big surprise has to be the Nissan Frontier with an impressive jump of around 2,500 units or 46 percent. Like Ford, the Frontier did well in May 2014 with sales of 6,662 units, however, unlike Ford, the Frontier posted a sales gain against those old numbers as well. One theory as to why is the Frontier sales are a byproduct of increased dealership traffic thanks to many new models offered by Nissan. They have hit the timing right it seems with recent updates on SUVs and a variety of cars. Plus, consumer interest/curiosity in the Titan is likely driving traffic.
In the end, don’t expect Toyota to make any radical changes due to these sales numbers. The TRD PRO Tacoma is still slated to hit dealers in the fall and I still expect a new Tundra to be introduced next year at the Chicago Auto Show. Until then, there won’t be much new.
Filed Under: Tundra News