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March 2015 Truck Sales – Toyota Tundra, Tacoma Help Set Record

The March, 2015 sales numbers are in and one thing is certain – Toyota is hot right now. This is in contrast to both GM and Ford posting losses and FCA eking out a meager gain. In fact, the light-duty truck side of Toyota posted its best sales in March ever.

March 2015 Sales Results, Toyota Tundra Helps Set Record

While other trucks have a lot of fancy new features, the stalwart Toyota Tundra continues to sell well and prove critics wrong.

Toyota Could Green Light Mexico Plant – Why It Matters to Truck Fans

In the next few weeks, Toyota is poised to green light its first passenger car assembly plant in Mexico. While the first Mexico plant is noteworthy, the bigger deal for truck fans is the end of the expansion freeze.

Toyota Could Green Light Mexico Plant - Why It Matters to Truck Fans

Toyota is planning to approve a new Mexico passenger car plant. This signals the end of the expansion freeze and could mean big things for truck fans.

2014 Ram 1500 Manages The Big Stuff, But The Quality Isn’t Right On The Details

From time to time, automakers give major outlets long-term loans of their popular products. Currently, Edmunds.com has a 2014 Ram 1500 EcoDiesel. This truck has performed well, but has had a slew of quality issues. While these “annoyances” may not seem that major (besides a stalling issue), they certainly don’t help improve Ram’s quality reputation.

2014 Ram 1500 Manages The Big Stuff, But The Quality Isn't Right On The Details

This isn’t a good image for Edmunds.com long-term 2014 Ram 1500 EcoDiesel. Photo Courtesy of Edmunds.com

Toyota Expands TRD to Other Models – Smart Business Move

Toyota has announced it will expand its TRD brand to the Camry and possibly other models. This expansion is incredibly smart and gives Toyota a competitive marketing advantage. It also helps them reach a younger demographic all automakers are struggling with.

The TRD package has been a great offering for Toyota's trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

The TRD package has been a great offering for Toyota’s trucks. Now, they will build on it by leveraging the name on other vehicles. This is incredibly smart.

Top 2015 Truck Story Lines to Watch

In the next day or so, the first sales results of 2015 are due. While, we don’t expect many surprises, we do wonder how the year will play out. There are many new competitors coming to the market, shifts in production and new truck unveils on the horizon. Here are the story lines we will be following.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.