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Associate Editor Tim Esterdahl is a married father of three who enjoys all things automotive including wrenching on his collection of old pickups. He also plays an absurd amount of golf. Like really absurd.

Top 2015 Truck Story Lines to Watch

In the next day or so, the first sales results of 2015 are due. While, we don’t expect many surprises, we do wonder how the year will play out. There are many new competitors coming to the market, shifts in production and new truck unveils on the horizon. Here are the story lines we will be following.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

A big surprise for Toyota is the sales rate of their 1794 pickup. We expect it continue to sell well in 2015.

U.S. Ford F-Series Annually Crushes Toyota Tundra Sales And Nobody Cares

Editor’s note: This post was inspired by a reader email that echoes a commonly held – yet completely uninformed – point of view.

Each year, U.S. Ford F-series sales crush the total sales of the Toyota Tundra and nobody, I repeat NO ONE, at Toyota really cares. Why? How can that be? Gasp, why wouldn’t Toyota want to be the GREATEST truck maker in North America?!? Simple. It doesn’t make any sense and the “Best Selling Truck in America” name isn’t accurate. Here’s why.

U.S. Ford F-Series Annually Crushes Toyota Tundra Sales And Nobody Cares

This Ford F-650’s sales numbers compete against the half-ton Toyota Tundra’s sales numbers.

Edmunds.com Sledge Hammers New 2015 F-150 Body Panel, Determines Repair is Dramatically More

One of the biggest questions surrounding the new 2015 F-150 is on repairability. Will the new F-150 cost a substantial amount more money to repair than steel? While we don’t preciously know because repair facilities and damage varies, Edmunds.com took its best shot at finding out. The videos really speak for themselves.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

With a sledge hammer in hand, Edmunds damaged their new F-150 in order to answer the repair question.

Toyota’s Cautious Truck Future, 2015 Toyota Tundra TRD PRO Plows New Headquarters

The future of Toyota trucks in North America is at a pretty interesting crossroads right now and breaking ground at a new Texas headquarters with a TRD PRO shines a bit spotlight on it. What does 2015 and on look like for Toyota’s truck plans? Here is what we know.

Toyota breaks ground on new Texas headquarters with a Tundra TRD PRO and a plow.

Toyota breaks ground on new Texas headquarters with a Tundra TRD PRO equipped with a plow.

2016 Toyota Tacoma Reveal Recap On Tacomahq.com

FYI – we published our recap of the new 2016 Toyota Tacoma over at Tacomahq.com. Check out why the new Tacoma will be offered in a new 6-speed manual and why it has keyless ignition. Click here to read the story.