2014 Tundra Pre-Orders Strong – Production Changes, More Variations Coming
UPDATE: There has been a lot of media outlets lately (like this Autonews story) talking about what Bill Fay, Toyota Division General Manager, comments on expanding production of the Tundra and moving production of the Tacoma. Just a reminder, we reported on this months ago. Here is our original post.
Lost in the frantic news and reviews of the 2014 Tundra is a most interesting tidbit. It seems Toyota’s Chief Engineer Mike Sweers alluded to Toyota building more Tundra pickups and different variations of it are coming soon. Say what?
According to a news article in the USA Today, Sweers said Toyota is considering moving production of the Tacoma to Mexico thereby creating more capacity for the Tundra pickup. It would also mean that Toyota could build more variations of its pickup in the future. Everyone on this site knows exactly what I mean: longer bed Crewmax, Diesel, HD, etc… Will they, maybe or maybe not. However, right now is the absolute best time in recent history to do it with pickup trucks setting sales records.
Here is the exact language from the article:
“Under consideration: Shifting some production of the compact Tacoma pickup, built at San Antonio, back to the Baja, Mexico, Tacoma factory, says Mike Sweers, chief engineer for the Tundra.
Other possibilities: overtime shifts, and speeding up the Texas assembly line. That’s always a touchy issue in manufacturing plants. Sweers thinks it could be done by asking line workers to ferret out wasted moments and inefficient processes.
Toyota says it’s considering the production issues now because advance orders for 2014 Tundras have been stronger than expected. The automaker plans as-yet-undisclosed additional variants of the Tundra that, it believes, should boost demand even more.”
The rest of the article is filler portraying the Toyota Tundra as a failure and how Toyota is praying the new 2014 model will save it. Right because the world’s largest automaker NEEDS a full-size truck to sell well in just North America or it’s lights out?!? Same garbage.
While we have heard rumor after rumor in the past about a diesel Tundra, the above statement is the next iteration from a Toyota executive. The reality is that Toyota WANTS to build more trucks, but will the bean counters let them. That is the question.
What do you think? Is this news exciting or are you more “I’ll wait until I see it?”
Filed Under: Auto News