UPDATE: There has been a lot of media outlets lately (like this Autonews story) talking about what Bill Fay, Toyota Division General Manager, comments on expanding production of the Tundra and moving production of the Tacoma. Just a reminder, we reported on this months ago. Here is our original post.
Lost in the frantic news and reviews of the 2014 Tundra is a most interesting tidbit. It seems Toyota’s Chief Engineer Mike Sweers alluded to Toyota building more Tundra pickups and different variations of it are coming soon. Say what?
Here’s a video from Consumer Reports about the new 2014 Tundra. While I wouldn’t call it awful, I wouldn’t call it good either.
After a week of posts about exterior, interior, driving, etc., here is my view of the truck overall and Toyota’s sales expectations. Again, this information comes from Toyota’s press preview event, talking with reps and my limited time driving the truck.
Last week, Toyota chief engineer Mike Sweers had a revealing conversation with AutoNews West Coast Editor Mark Rechtin. Here is what he had to say.
Toyota has released a press release highlighting Mike Sweers roots and the development process behind the Tundra. Saying that they “paid attention to every detail” makes us wonder if this release is in response to the 2014 reviews suggesting Toyota ran out of money to make changes.