Toyota Tundra 2014 Year-End Sales Nearly Hit Target
The first full year of the 2014 Toyota Tundra redesign sales are in the books and they are mixed. While Toyota nearly hit their sales target, this target was really conservative to begin with.
Before we get to the numbers, let’s first remember that Toyota set an annual sales target of 120,000 units for the full-size truck. At the time, Toyota was on a hot streak with 2012 truck sales coming in at 101,621 units which was up 22.6% over the previous year. Looking at those numbers, Toyota wanted to boost sales 20 percent in the new truck.
Arguably, adding just 20 percent more sales in a new truck with a booming economy is pretty conservative. Yet, at the time, the critics were a bit across the board on total truck sales for 2014 and nobody really foresaw how strong those sales would become. Now it looks a bit foolish with the large sales jumps competitors were able to hit.
Without further delay, here is the year-end sales chart.
|Rank||Model YTD Sales||YTD vs. 2013||Year-Over-Year||Monthly Sales||Monthly Change vs. 2013|
|1 - Ford F-Series||753,851||-1.3%||December 2014|
|2 - Chevy Silverado||529,755||+10.3%||December 2014|
|3 - Ram Truck||439,789||+23.6%||December 2014|
|4 - GMC Sierra||211,833||+14.9%||December 2014|
|5 - Toyota Tacoma||155,041||-2.8%||December 2014|
|6 - Toyota Tundra||118,493||+5.1%||December 2014|
|7 - Nissan Frontier||74,323||+18.3%||December 2014|
|8 - Honda Ridgeline||13,389||-24.5%||December 2014|
|9 - Nissan Titan||12,527||-20.2%||December 2014|
|10 - Chevrolet Colorado||8,003||+134.6%||December 2014|
|11 - GMC Canyon||3,070||+230.5%||December 2014|
Officially, Toyota missed their mark by just 1,507 units.
Toyota’s Bill Fay, group vice president and general manager of the Toyota division at ToyotaMotor Sales (TMS), U.S.A., Inc., said in a conference call that they continue to sell everything they can build. They also slightly adjusted their production mix to support the Tundra and that switch resulted in the 5 percent increase in sales.
One does wonder what the year-end results would look like if they had done more adjusting of their production mix to the Tundra.
In the end, this year will be known as the year of surging Ram sales, Ford’s new 2015 and rolling plant upgrades, Chevy and GMC combining to best Ford’s total truck sales several times throughout the year. Also, Toyota’s new 2015 TRD Pro making a splash at the Chicago Auto Show and Toyota’s BAJA 1000 win.
What do you think of these results? What is your big highlight of the year?
Filed Under: Tundra News