Toyota Kills 2015 Tundra V6 Option – Pricing Up Slightly

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Toyota announced it has decided to kill the V6 option on the 2015 lineup and in all future products. The reason? Demand was so low it just didn’t make business sense to keep building it.

Toyota Kills 2015 Tundra V6  Option - Pricing Up Slightly

With the 2015 model, Toyota is killing the V6 option and raising prices a very small amount.

The V6 option has always been the non-standard engine and Toyota says the “take rate” or the number of people opting for it is less than 5 percent. This news may surprise some V6 fans who think the V8 is way more powerful than people need.

While, it is true not everyone really utilizes all the HP and torque of the V8 engine, it has long been the favored truck ordered by dealerships and bought by consumers. It also has historically had a better resale value than the smaller V6 option.

There is also some speculation that Toyota is pulling the plug now in order to prepare the engine to be used in the Tacoma. Currently, the V6 engine in the Tacoma is up for a major update and simply swapping it with the Tundra V6 could save Toyota money.

2015 Toyota Tundra Pricing

In other news, the 2015 Toyota Tundra pricing will increase either $275 or $315 over 2014 models. This is largely due to inflation and material supply costs being passed along to the consumer.

The 2015 Tundra will also be offered in 6 trim levels: SR, SR5, Limited, Platinum, 1794 and TRD Pro.

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  1. Chris says:

    Tim, I saw mention of a integrated trailer brake controller that will be offered later this year. Is the bigger gas tank still coming for the 2015 models?

    • Tim Esterdahl says:

      Chris,

      Great question! I just reread the press release and I don’t see mention of it. I see the integrated trailer brake is added as well as an available spray-in bed liner.

      I’ll ask and see what I can find out.

      -Tim

      • Mike says:

        Tim, Can you also ask about a release date? I’ve looked all over the internet for a firm release date but all I see if late Sept or early fall.

        • Tim Esterdahl says:

          Mike,

          I asked. I’ll let you know what I find out.

          -Tim

        • Tim Esterdahl says:

          Mike,

          I just got word that the 2015 models should be hitting dealers lots right now. I’m sure there maybe some transportation delays, but Toyota is shipping them.

          -Tim

    • Tim Esterdahl says:

      Chris – here is the official statement: “An optional larger fuel tank for Tundra is currently under study. There will not be a larger fuel tank option on 2015 model year Tundra.”

      I was lead to believe they would release it for the 2015 model year. Guess someone changed their mind.

      -Tim

  2. randy says:

    I also heard that when the IBC does finally show up, the gain setting details will be presented on the small screen between the Speedo and Tach?

    I hope the IBC will be compatible with the majority of electric over hydraulic trailer systems. That was a shortcoming of IBCs when first offered by other truck makers. Of course by default it is compatible with surge (no effect) and electric brake systems.

  3. Chris says:

    Thanks for the info Tim. I remember one of your articles on the Tundra Pro mentioned that the 2015 Tundra may have changes to stiffen/reinforce the rear section of the frame but would probably go unmentioned by Toyota. Can you confirm this?

    • Tim Esterdahl says:

      Good question Chris, I was told that by a Toyota dealership trainer. I’ll ask to see my contact. I’m guessing he doesn’t know, but it doesn’t hurt to ask.

      -Tim

    • Tim Esterdahl says:

      Chris,

      Sorry it has taken a bit to get back to you. My rep isn’t aware of any changes which tells me if they did do something it was pretty minor and nobody told him.

      In a few months, I’m off to the LA auto show, Detroit and then Chicago. I’ll find Sweers and ask him directly. He will give me the straight answer.

      -Tim

  4. Chris says:

    Thanks Tim!

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