Toyota Kills 2015 Tundra V6 Option – Pricing Up Slightly
Toyota announced it has decided to kill the V6 option on the 2015 lineup and in all future products. The reason? Demand was so low it just didn’t make business sense to keep building it.The V6 option has always been the non-standard engine and Toyota says the “take rate” or the number of people opting for it is less than 5 percent. This news may surprise some V6 fans who think the V8 is way more powerful than people need.
While, it is true not everyone really utilizes all the HP and torque of the V8 engine, it has long been the favored truck ordered by dealerships and bought by consumers. It also has historically had a better resale value than the smaller V6 option.
There is also some speculation that Toyota is pulling the plug now in order to prepare the engine to be used in the Tacoma. Currently, the V6 engine in the Tacoma is up for a major update and simply swapping it with the Tundra V6 could save Toyota money.
2015 Toyota Tundra Pricing
In other news, the 2015 Toyota Tundra pricing will increase either $275 or $315 over 2014 models. This is largely due to inflation and material supply costs being passed along to the consumer.
The 2015 Tundra will also be offered in 6 trim levels: SR, SR5, Limited, Platinum, 1794 and TRD Pro.
Filed Under: Auto News