Toyota announced it has decided to kill the V6 option on the 2015 lineup and in all future products. The reason? Demand was so low it just didn’t make business sense to keep building it.
The Tundra’s new TRD Pro package isn’t directly comparable to Ford’s Raptor F-150. The Raptor is more heavily customized for off-roading, offers more power, a wider track, a shorter wheelbase, and a few other (admittedly awesome) extras.
Still, it’s not as if the two trucks don’t have a lot in common. Both offer increased ground clearance and suspension travel (about 1.5″ more travel front and rear on the Tundra), top-grade shocks, unique styling, and under-body protection. Both also seem to be targeting truck buyers with LOTS of extra cash, as Toyota and Ford are demanding a hefty premium for these trucks.
While a true head-to-head off-road comparison of these trucks has yet to be completed, there’s one area where the Tundra has a clear advantage over the Raptor: Price. Toyota’s announced pricing for the TRD Pro Tundra, and it’s thousands less than the average Raptor.
Before you walk into your dealership to make a new Tundra purchase, it’s worth taking a few moments to consider where the line stands at the moment, how Toyota is faring against the competition in the current industry crisis, and how the economic recession can work to the buyer’s benefit.
Since the 2010 Toyota Tundra has been slightly updated over the 2009, there are some differences to highlight:
– The 2009 model, which is still widely available, is offered in three styles of cab with three wheelbases, three bed lengths, three engines, and three trim levels. This essentially means customers can go from a 236 hp, 4-liter V6 in a standard or short-bed double cab to a 381-hp 5.7-liter engine. Maximum towing capacity in the line is 10,800 lbs and maximum bed length is 8.1 feet.
– Little of that has changed for 2010, but there is a new mid-range power choice, a 4.6-liter V8 (310 hp, six-speed automatic) with the line-topping 5.7-liter V8 offered on the CrewMax Limited models. All other changes for 2010 are cosmetic including billet-style grille, chrome bumpers, door still protectors, and unique 20-inch wheels — all part of the Platinum package.
Consider this a viable bargaining point. It’s highly likely a 2009 model will meet your needs at a potentially reduced price, since inventory reduction has been at the heart of Toyota’s strategy in recent months.