The record $1.2B fine Toyota recently paid to settle criminal probes into the unintended acceleration issue have a silver lining according to Toyota President Akio Toyoda. It is a turning point for them and the industry. Toyota consumers can expect more ticky-tacky recalls and a re-commitment to quality. Get ready for a new Toyota.
An interesting trend has been happening of late – automotive suppliers are getting quite a bit of attention.These days, more and more manufactures are blaming parts suppliers for recalls. Cummins diesel engines are all the rage (not just a diesel engine, but a Cummins). And now, news of Tesla and Apple working together to build an iCar. This begs the question – are manufactures becoming less relevant? Does Toyota even matter or do their supplier choices matter more?
Chrysler, the perennial bottom feeder on quality awards and reports, is planning on embarking on an Ad campaign highlighting their quality. Apparently, they think they can compete directly with Toyota’s known reputation for quality. Seriously.
J.D. Power and Associates released their 2013 U.S. Vehicle Dependability Study and no surprise, Toyota crushed the competition.
Strategic Vision just released their 2012 Total Quality Index Survey that finds Toyota has the best Problem Impact Measure or lowest reported problems among owners. In a word, Toyota builds quality vehicles.