Q&A with Mike Sweers, Toyota Chief Engineer for Tundra and Tacoma
At the 2013 Chicago Auto Show, we were able to jump into a group of reporters interviewing Mike Sweers, Toyota’s Chief Engineer. Here is what we were able to capture.
The 2014 Toyota Tundra reveal in Chicago. Standing at the right is Toyota’s Chief Engineer Mike Sweers.
2014 Tundra – Underwhelming, But Probably The Truck We Need
Toyota is a smart, profitable company. They look at the big picture, assess their opportunity, and act accordingly…which explains why the next-gen 2014 Tundra is:
- Better-looking (inside and out) than it’s predecessor,
- Offered in a wider variety of luxurious trim packages, and
- More focused than ever on the top-end of the market
2014 Toyota Tundra 1794 Edition
All of these changes speak to Toyota’s best opportunity for growth: The older and relatively well-off family-truck buyer. He or she probably has a Toyota or Lexus-brand car in the garage right now, and they’re thinking about buying a truck to haul the boat, pull the ATVs, and/or to bang around in from time to time. Read more…
2014 Toyota Tundra Revealed
Toyota unveiled the new 2014 Toyota Tundra on Feb. 7 at the Chicago Auto Show and we were there to see it. Here are our pictures and Toyota’s complete press release.
$40k+ Ford Raptor 90 Foot Jump – Stupidity on Display
It seems to us that more and more truck owners are doing stupid things with their rides. In the latest example, here is a $40k+ Ford Raptor that jumps 90 feet through the air. Sounds cool, except it was amateurs doing it. The footage is unreal.
2014 Toyota Tundra CrewMax Spy Photos
The KGP Photography group has taken some spy shots of the 2014 Toyota Tundra up in Canada. While it has major camouflage on it, that’s a good sign. More camouflage may mean more “new” exterior elements they don’t want you to see.
Photos by KGP Photography Group.
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