About 70% of F150 Owners Uncertain About EcoBoost Reliability
Last week, I wrote a quick post about the EcoBoost’s quality perception problem with Ford owners titled “EcoBoost Losing Steam with Ford Loyalists.” I talked about some EcoBoost forum comments left by (presumably) Ford truck owners that were less than positive, and concluded that Ford might have a perception problem with their EcoBoost engine family among their loyal customers.
I was (rightly) called out by one of our frequent commenters for that article, as it wasn’t heavy on data. While it wasn’t as if the conclusion I offered was relying exclusively upon comments on some forum (it wasn’t), it certainly did seem that way. SO, I invested $100 in a Google Survey and asked 200 self-identified F150 owners the following question: Do You Think The Ford EcoBoost V6 Is A Reliable Engine?
In what may be surprising to some (but not me), 70% of Ford F150 owners answered either “No” or “Maybe, I’m Not Sure.”
A couple of points here for those who might doubt the integrity of our survey:
- The survey was completed using Google surveys. 2,123 random people were asked “Do You Own a Ford F-150?”. Those that answered in the affirmative were then asked about EcoBoost reliability. The data is based on a fairly random sample set (Google users) and as you can see from the graphic above there is a confidence interval of about 8% (each result could be off by as much as 8%).
- The results are available for the whole world to see here. You don’t have to take my word for any of the above. Just click the link and see for yourself.
- The results I’m sharing here are based on Google’s statistical assessment, meaning that they have been weighted. The actual results from the survey are worse than shown…49.5% said “Maybe” and 26% said “No”. Only 24.5% (again, unweighted) said “Yes.” I’m using data that’s more beneficial to Ford.
Again, you can see all of this data for yourself here.
What The Survey Results Mean
While the survey proves that there’s a bit of an EcoBoost perception problem, it’s far from certain that this problem will be long-lasting. In the years to come, it may be that Ford owners come to universally trust the EcoBoost engine family…or maybe not. There’s simply no way to predict the future, which is why I say the EcoBoost is “in danger of losing” the trust of loyal Ford owners.
However, the survey shows that there can be no doubt about EcoBoost’s perceived quality problems. In addition to our survey, it’s easy to find thousands of forum posts, Facebook comments, etc. from supposed Ford truck owners who say that a) the EcoBoost engine is unreliable and/or b) the EcoBoost engine doesn’t get great gas mileage.
What’s more, my dealership contacts (whom I speak with fairly frequently) have been telling me that EcoBoost engines are becoming harder to sell now that consumers are learning about stalling problems and less than promised fuel economy.
Bottom Line: There are about as many Ford F-150 owners who think the EcoBoost is unreliable as those that think the opposite, and a near majority who aren’t sure about the engine. If 70-80% of Ford’s loyal customer base isn’t sure about the EcoBoost, there’s a problem. The EcoBoost is in danger of becoming the EcoBust.
Finally, to those that say our survey is bogus, that our questions are poor, etc., I have a solution: Buy your own survey data and prove us wrong. Here’s a link to Google Surveys to get you started.
Filed Under: Auto News