Toyota Tundra vs F150 Video Comparison Kinda Weak
Toyota has published some comparison videos on their ToyotaUSA YouTube channel. While it’s great to see Toyota embracing YouTube, this effort (this F150 vs Tundra video) leaves a lot to be desired.
Check it out:
Here’s the critique:
- Why oh why would they lead with ground clearance…and why would they try and brag about only one inch more ground clearance from the front bumper? Never mind the fact that you can clearly see the skid plate (about 6 inches behind the front bumper) sits lower than the front bumper. Never mind the fact that we all know ground clearance is usually limited by the pumpkin (a.k.a. rear differential).
- Who is this spokesperson? Could we get someone that consumers are more likely to respect? How about someone who isn’t quite so smug?
- Why is this video so long? What if Toyota cut up this one video into four or five like “F150 vs Tundra – Tailgates,” “F150 vs Tundra – Storage,” “F150 vs Tundra – Doublecab or Supercab,” etc.
- What if, instead of saying that Ford’s tailgate step might break after heavy use, they say “We think Ford’s tailgate step is a great idea, but we don’t like where it’s located. A lot of times people like to use the tailgate to help them load a large item (cut to clip of someone trying to push a mattress across Ford’s tailgate), and this thing might get in the way.”
- Where’s the demonstrable advantage in power? A 5.7 Tundra is going to wipe the floor with a 5.4 F150.
OK OK OK – it’s true that this video (and the other two – Tundra vs. Ram and Tundra vs. Silverado) are just re-purposed sales training videos. Perhaps if we’d seen the entire training video, these comparisons wouldn’t look so…weak. If a consumer watches this video, are they going to think “Gee, the Tundra is a smart choice.“, or are they going to wonder “Why are these advantages so weak?”
The Tundra vs. Ram video:
The Tundra vs. Silverado video:
LOVE the demonstration of the rear leg room in both videos – great work on that. For the rest? See the comments above. At least the ground clearance advantage is a little more obvious in these videos (and a little more significant too).
Thoughts – are these videos weak?
Filed Under: Tundra Videos