Toyota Unveils 2017 Tacoma TRD PRO – TacomaHQ Post

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As many of you already figured out, Toyota has unveiled a new 2017 Tacoma TRD PRO. While, it isn’t a new Tundra upgrade, it is a natural for the Tacoma lineup. The post is live right now on, go check it out or just read this snippet.

Toyota Unveils 2017 Tacoma TRD PRO

The 2017 Toyota Tacoma TRD PRO sure looks bad ass.

Basically, the TRD PRO is a base TRD Off-Road Tacoma with the host of features like lift, shocks, tires, blacked-out styling and interior styling upgrades.

Toyota Unveils 2017 Tacoma TRD PRO

With the lift and tires, the Tacoma looks to have a taller stance helping give it a more rugged look.

Click here for a complete list of the features and the press release.

Filed Under: Auto News


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  1. GoBig says:

    I like the look except the rims. I’m just not a fan of the black rims. I like the silver and black that come on the regular TRD package.

    I’m sure the price of admission is going to be steep. I wouldn’t expect them to offer this thing under 40K.

  2. SpringDrive says:

    It’s not a base TRD OR, it has like every premium feature from all available packages, including JBL, which is dumb since the speakers take up storage space behind the seats and weight. This truck will cost mid-40s if a loaded OR already costs about 40.

  3. mendonsy says:

    Sooo … the Tundra remains a dead subject for another year!
    I’m beginning to wonder if Toyota is going to continue to make them or move all the SAT production to the Taco?

    • SpringDrive says:

      It’s really frustrating because the Tundra needs some updates, even modest ones, for 2017. I don’t get how it can go into yet another year without change at a time in this industry when automotive technology and features are advancing so rapidly. Cars from 2012 might as well be cars from 2002 compared to 2016 models.

      • DJ says:

        100% agree, I’ve been saying this for a while now.

        Your ground breaking truck in 07′ is old hat in 17′, can’t even add direct injection or tweak the 5.7 in some way, add an 8-speed? something! Otherise you’re selling 07′ tech in 17′ and that’s why your sales are dropping off.

      • T says:

        I know the frustration. I was a eager beaver to upgrade my 08 Tundra but at this point I will be driving it till the wheels fall off. I’ll probably purchase a Mazda6 or Speed 6 assuming the 2017 Turbo isn’t just a rumor.

        Anyway, I know that the Tacoma is their bread and butter but they could give the Tundra some love and attention. Like others have mentioned something small like variable valve lift, 7 or 8 speed transmission, hp bump… anything! I’ve enjoyed my Tundra but they have turned me off to the Toyota brand. I have spoken to fellow Tundra owners myself and I am not the only one disappointed with Toyota’s lack of vision. Maybe when Toyota’s HQ moves to Texas things will change. Someday they might also realize that Californian Tundra driver surveys are not really representative of the truck market or culture and what is wanted in CA is not an accurate reflection of what truck owners want.

  4. toyrulz says:

    Don’t get m wrong, if I didn’t to to to trailer I would be dreaming of this. Maybe even more if I wasn’t used to the Tundra’ elbow room, but since this is a low volume trim – Toyota would have rocked the segment like the Tundra release in 2006 I they shoehorned the 4.6L V8 in this.

  5. Captain Critical 101 says:

    If one listens closely to what Sweers has to say in the videos he’s in and what developments have been made to both the Tundra and Tacoma over the past few years, then one will understand why nothing has been mentioned for the Tundra at the last auto show. There’s only enough engineering resources for developments to be made to one truck segment at a time–this is what I think anyway.

    Now that that we have a Taco El Grande, I think there will be some news for the Tundra in the near future.

    Also, I wonder if Akio Toyoda has ever driven the Tundra. He’s surely driven Lexus cars…

    • Tim Esterdahl says:


      You get it. Toyota may seem like a BIG company, but there truck side is really small in the U.S. Also, Japan still holds the purse strings.

      And I wonder the same thing about Akio.


      • Captain Critical 101 says:

        Per unit trucks are more profitable that cars. On top of that the average sale price has increased faster than cars over the last few years. How Akio can ignore this opportunity is beyond me; all I can say to that is “Prejudice knows no reason”.

        • Tim Esterdahl says:


          Akio comes from a racing culture and also, frankly, from Japan. Trucks are an after thought over there only for commercial use. I personally believe the Japanese Toyota folks just don’t understand the U.S. full-size truck market. I mean, they understand it is important (profits), but they aren’t truck guys.

          I’ll also throw Honda into the mix. I finally saw the new Ridgeline in Chicago and it is small. Like a LOT smaller. It is truly a compact truck. Granted, I haven’t done my research and looked at the size specs, but from a first glance, I was shocked at how small it looked. Truly a mid-size truck now on terms with the Tacoma.


  6. Gerry says:

    Very nice truck! and so is the Tundra. With that said, you don’t want a rapid change when you have high quality trucks there putting out some darn nice trucks now, as for 8 speeds and more bells and whistles, there really not needed. You will never ever outsell Chevy or Ford its not happening. There bread and butter is in cars. Enjoy your Taco and Tundra there still the best deal.

  7. toyrulz says:

    What I want to know is what all is different about TRD Pro suspension n Tundra and if it and the bigger gas tank will retrofit a 2011. How much i involved?

    • Breathing borla says:

      TRD suspension is no problem bolting right into a 2011.

      The gas tank is way too much work and toyota won’t flash it so the distance to empty and other stuff works. You also would have to cut a crossmember I think I have read.

      if you want a larger tank on your truck, look at transfer flow, they have a 42-46 gallon one that a bunch of guys use with really good results

      • toyrulz says:

        Thanks BB; is it just the coilover that I different or were there other changes?

        • Breathing borla says:

          its just the coil over system, if you order that and install you will have the same suspension as the trd pro from the factory. matter of fact several guys are buying limited and platinum trucks adding that and then wind up paying the same or less overall since the trd pro trucks are being sold for ridiculous prices of MSRP or even MSRP+

          no thanks on basically a stripped out sr5 truck content wise.

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