Ram Truck Commercial Blunder – Swept Out to Sea

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Filming a new commercial for a full-size truck should be fairly straightforward except when a comedy of errors sweeps the truck into the sea. Umm… whoops!

Ram Truck Commercial Blunder

This is what happens when you screw up a truck commercial. You’re truck is swept out to sea.

Ram Truck Commercial Blunder - Swept Out to Sea Far Away

This photo pretty much sums it up.

As the story goes from Lost Coast Outpost, a production crew filming a new Ram commercial paid to have exclusive access to a pristine part of the Moonstone Beach, Cambria, California. As environmentalists showed concern about the situation and raised a fuss being how the beach had been closed to 4-wheelers and trucks for quite a while, they noticed the truck was stuck in the sand and rocks.

With concerned residents looking on and altering the local sheriffs office, the tide came in and swept the Ram truck out to sea. Now the helpless film crew could only look on with dismay.

Whether or not you agree with the environmental fuss over the situation, the good part is that these concerned residents were able to take some amazing photos of the truck in the ocean.

Ram Truck Commercial Blunder - Swept Out to Sea Shore Line

The full-size truck looks pretty small compared to Mother Nature.

Fortunately, for everyone, this story has a happy ending as a tow truck arrived and was able to rescue the truck. It is unknown if any fluids or oils from the truck leaked into the ocean.

Someone had the foresight to film the recovery. Enjoy it below.

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One thing is for sure though. The ocean one, Ram “tough truck” zero.

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Filed Under: Auto News


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  1. Mickey says:

    You never mess with the sea. Unfortunately for the crew they won’t get a second chance. You can’t blame the truck for personal stupidity. Good ole human error also takes presedence.

  2. GoBig says:

    Having spent many years of coastal fishing, I’ve seen a lot of trucks (of all makes and models)fall victim to the ocean. Many were trying to beach launch a boat, or retrieve a boat or fishing net.

    Of course there were also some that started with, “hold my beer and watch this.”

    Wet sand is about the worst thing in the world to drive in.

    • Tim Esterdahl says:

      LOL! Hold my beer. We have put up many a video pertaining that line.


  3. LJC says:

    Man, RAM is the king of bad karma. Sabotage, fiery interstate rides, persistent quality problems, and now this. I can only imagine the warning stickers they need to put on a RAM trucks!

  4. GoBig says:

    Watch for ad on Craigslist.

    2014 Dodge Ram. Like new. Slight dent in bumper from mishap with rock. Recently “washed.”

  5. Mickey says:

    That does remind me one time when the ship I was on was going from Galveston, Texas up the river to Houston for refueling. On the point in the sand was a truck which the rear end was down deep in the sand not to mention the tide was coming in.

  6. art64 says:

    I’m glad they didn’t pull the Shuttle.

  7. JL says:

    Toyota might have to start developing a mounting bracket for an outboard motor!

  8. Mickey says:

    Maybe they had trouble with the gearbox.

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