Franky’s DOC – A Supercharged 2007 Toyota Tundra RCSB

There are many, many awesome Tundras on the road. One of them, a 2007 Regular Cab Short Box (RCSB) Tundra,  is owned by Franky. In addition to having a cool nickname (Franky calls his Tundra “Doc”), this Tundra also has the big motor, a supercharger, and a ton of extras.

Here's "Doc" - a Supercharged 2007 Toyota Tundra RSCB

Here's "Doc" - a Supercharged 2007 Toyota Tundra RCSB. Be sure to note the smoked headlight lenses.

As you can see, the Doctor is “in.” This thing is suhweet. Here’s the low-down: Read more…

2009-2010 Truck Maximum Tow Rating Guide – Part Two

Last week, we listed off all the maximum tow ratings for 2009 and 2010 half-ton trucks. The ratings ranged everywhere from 6,000 lbs to 11,300…and most manufacturers ratings are inconsistent. Ford’s 5.4L F150, for example, is rated anywhere from 7,700 lbs to 11,300 lbs depending on the presence of a tow package. That’s a difference of 46% for the same engine – how can this be?

There's something fishy about manufacturer's maximum trailer tow ratings.

There's something fishy about manufacturer's maximum trailer tow ratings.

There are a lot of factors that go into determining a truck’s tow rating, but generally speaking we can boil all the factors that determine maximum trailer tow ratings down to five categories: Read more…

Why Do People Buy Pickup Trucks?

A few weeks ago we showed that the demand for pickup trucks may not be all that related to gas prices. By looking at historical fuel pricing data and comparing it to sales data, we showed there’s little to no correlation between gas prices and sales. We also did some basic math to show that, for many consumers, the additional monthly cost of operating a pickup truck (when compared to a compact car) is affordable.

If our analysis is true – if truck sales really aren’t influenced by gasoline prices – the question becomes, why? Why do pickup trucks continue to sell despite their higher fuel costs? Read more…

Guns, Hummers, and Pickup Trucks

There are a lot of stereotypes surrounding pickup truck and SUV owners

2009-2010 Truck Maximum Tow Rating Guide – Part One

Maximum tow ratings are like diet pill claims – they all promise the world, and they all come with one of these – “*” – an asterisk. We’ll explore maximum tow ratings and what they mean in a two-part Maximum Tow Rating Guide. For part one, we’ll give a quick summary of the tow rating claims made by every half-ton manufacturer: Read more…