Five Things Toyota Can Teach Lebron James

Unless you’re living in a cave in Waziristan, you’ve undoubtedly learned that Lebron James has abandoned Cleveland for South Beach. After two years of nauseating speculation, LeBron finally announced his decision last night. [Sidebar: Staying in Cleveland would have been the right thing to do in my opinion – they have been destroyed because of him.]

Image copyright Keith Allison

The thing is, all this publicity and media love for LeBron has many parallels with Toyota’s rise to fame in North America. James has thrust himself into the spotlight, and playing in Miami with two other superstars is only going to raise expectations. Consider the following: Read more…

ReadyLift SST 3-inch Lift Kit for the Toyota Tundra

There are no shortage of lift kit options for the Toyota Tundra. The Tundra – like most Toyotas – is quite popular amongst off-roaders and those who just like the look of a lifted truck. Not all lift kits are created equal, however, which is why we take notice when one comes along that claims to be the “only complete kit on the market.” When you see that kind of claim, it makes sense to investigate.

ReadyLift SST 3-inch Lift Kit

While the ReadyLift 3.0-inch SST Suspension Lift System for the 2007-2010 Tundra is NOT the “only” complete lift kit on the market, it certainly does seem as though ReadyLift has thought of everything. Read more…

Vehicle Stability Control – Pros and Cons

One of the most passionate debates in the world of automotive technology is the effect that electronic driving aids (such as stability control and traction control) have had on the average level of driving skill across the country over the past ten years. There are those who applaud the efforts of car companies to come up with systems that react to changing road conditions more quickly than a human ever could, thus preventing a potential accident. On the other side of the fence are people who lament the fact that many drivers have come to rely on these electronic nannies and have let their own abilities behind the wheel atrophy as a result – a state of affairs that could prove fatal should this technology ever fail when it is needed most.

Here’s some more info about one of these systems – VSC – and a break-down of each side of the argument: Read more…

Tundra Monster Truck Makes Friends, Crushes the Competition

There’s no motorsport out there that offers the same larger-than-life thrills found in the world of monster truck racing. When Toyota of Wallingford was looking for a way to reach out to the local community as well as some attract attention, the Connecticut-based dealership decided to break new ground by getting involved in monster trucks in a very big way. In doing so the dealership, which has been in business for over 13 years, also managed to break down some of the barriers in the world of these high horsepower, metal-munching machines by sponsoring one of the few Toyota Tundra-based teams active in the sport.

Thrasher In Its Natural Element

In-Car Alcohol Detection Technology Follow-Up – TruTouch

Last week we asked for your opinion on in-car alcohol detection systems and whether or not they should be mandatory safety equipment. In order to keep that post to a reasonable length, we left out some information about an infrared skin alcohol detection system that seems very promising. Read more…