Hyundai Santa Cruz Pickup Truck by 2017?

Rumors of a Hyundai pickup truck have been flying around for a few years now, with the most substantial being a rumored tie-up with Chrysler-Fiat. While that particular rumor has died, a new (and well sourced) rumor has Hyundai importing a mid-size pickup truck in 2017.

The truck would be based on the long wheel base version of the Santa Fe, would be built in Korea (Ulsan), and would challenge the Tacoma, the soon-to-debut Chevy Colorado, and the Nissan Frontier for a slice of the North American pickup truck market. This truck would also be sold outside North America to compete with the Ford Ranger and Toyota Hilux.

Hyundai pickup truck

This rendering of the rumored Hyundai pickup based on the Santa Fe – which we’re calling the Santa Cruz – looks feasible, doesn’t it? Click for a larger view.

What follows is an analysis of this rumored truck, with informed estimates about this truck’s name, configuration, and specs. As always, we’ve taken the time to consult with various sources in the industry when preparing this estimate. This isn’t to say that what we’re presenting here is factual, but we feel it’s a good first guess at Hyundai’s future truck plans…and there are a lot of reasons to expect this pickup in 2017 or 2018. Read more…

We’re Giving Away Some Horns!

The creator of the Toyota devil horns emblem shown below has graciously given us an emblem that fits a 2007+ Tundra, and we’re giving it away to you!

Tundra Devil Horns

Devil Horns – win them for free!

Enter below (entry is 100% free). Read more…

Chrysler Touts Quality in New Ad Campaign, Attacking Toyota’s Brand – Seriously?

Chrysler, the perennial bottom feeder on quality awards and reports, is planning on embarking on an Ad campaign highlighting their quality. Apparently, they think they can compete directly with Toyota’s known reputation for quality. Seriously.

Chrsyler Touts Quality in New Ad Campaign - Seriously?

Reports say that Chrysler’s new Ad campaign will highlight their quality while attacking Toyota’s reputation. Really.

Read more…

Consumer Reports Annual Car Survey – What It Looks Like

As a Consumer Reports subscriber, I received an email asking for my input on vehicles. Here’s what Consumer Reports asked and how this particular survey might come up short. Read more…

Next Generation Toyota truck – Video Preview

There are lots of great comments we can make with this video review of the next generation Toyota truck. Yet, we don’t want to ruin the moment. Get your popcorn ready and check out the video.

YouTube Preview Image

Amazing right? Wonder what the MSRP will be??