May 2012 Toyota Tundra Sales up 88 percent!

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Toyota recently announced a substantial increase in its May 2012 sales numbers. North American sales were up 72.9 percent versus May 2011. The Toyota Tundra sold really well, up 88 percent, surprising market analysts.

May Toyota Tundra Sales up 88 percent!

The Toyota Tundra had a great month of May with sales up 88 percent.

The Tundra sold 8,765 units in May 2012 compared with just 4,307 units in May 2011. This puts the Tundra on pace for a 9.6 percent increase in total volume over 2011. The Toyota truck division (Tacoma and Tundra) is on pace for a 11.9 percent increase.

While the big jump is exciting, we would be remiss if we didn’t point out the role the Tsunami and flooding in Thailand caused in creating a lack of product for dealers played a role in this sales jump. Quite simply, dealers didn’t have the same amount of product that they do this year.

Overall, Toyota Motor Sales, U.S.A., Inc., said in a press release that May 2012 “reported sales of 202,973 units, an increase of 72.9 percent compared to May 2011 on a daily selling rate (DSR) basis.  Unadjusted for 26 selling days in May 2012 versus 24 selling days in May 2011, TMS sales were up 87.3 percent over the year-ago month on a raw volume basis.”

“We’re grateful to our customers who have made Toyota the number one retail brand in America for the third consecutive month,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A.  “Our growth has been driven by the success of our new products, led by Camry and Prius family, part of the most aggressive product launch in our history.  With the much anticipated Scion FR-S on sale today and the continued recovery of the overall automotive market, we’re confident our sales momentum will continue.”

According to a chart on, the Tundra had the largest sales increase among all full-size truck manufactures. While the total volume numbers show it still lags significantly behind Ford, Chevy and Chrysler due to the fleet vehicles; the Tundra is gaining market share. said, “We knew the Honda Ridgeline would have big numbers when compared to last year and the earthquake and tsunami that hit Japan, but  the Toyota Tundra sales were even bigger than we could have guessed.”

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Filed Under: Tundra News


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  1. Brother Jim says:

    Wah fleet sales wah….same old excuse. People just don’t want to spend money on pieces of crap when the big 3 trucks are leaps and bounds better than the TuRD Tundra.

    • Jason (Admin) says:

      Proof? I hear you say that they’re “Leaps and bounds” better, but I can think of plenty of indicators (JD Power Reliability and Initial Quality Surveys, Consumer Reports, high resale value, etc.) that all would seem to indicate that the Tundra is at or near the top of the heap.

      Frankly, the only truck that one could argue is better is the F150, and even then it depends on package.

  2. tonyspin says:

    Brother Jim, you have obviously never driven a Tundra or even seen one up close. If you did, you would realize that there is no doubt the Tundra will overtake the big 3 trucks in due time. Ever hear of a car called the Camry?

  3. Bob says:

    Sales up by 88%. Did they sell 2 more?

  4. KMS says:

    Amazing how the trolls come out. Nothing more pathetic than keyboard commando fanboi’s who troll sites to “defend” the honor of their domestic brands, LOL.

    To Bob and Brother Jim, obviously you both have no life and must be extremely bored living in momma’s basement.

    I’ve driven Dodge and Chevy trucks. Dodge is nice if they could get their act together on the QC side of the house. Chevy is a joke now and I will never go back to a company that needs taxpayer bailout money to keep it afloat. Out of the 3 domestics I respect Ford the most. At least they made a comeback on their own and actually are producing a quality product.

    So for you two fanboi’s, take the time to actually do some research and you will find that next to the 1/2 ton Ford trucks the only true competitor in quality the Toyota Tundra.

    Say hi to your mommies for me boys 😉

  5. Justin says:

    Well, the Tundra can be up 88% YOY, with a 9.6% improvement YTD. I’ll continue to side with the F-Series. Up 29.3% YOY (up 12K units YOY) and on pace for a 14.8% increase YTD.

    Be happy about the one month bump. To me, consistency is key, and the F-Series is just that, a consistent seller month in and month out, year after year.

    • Anonymous says:

      Fords are great trucks, no doubt. But so are Tundra’s. The great thing about the increase with the Tundra is that this competition forces the others to pick up there game. I’ll stick with Toyota though, can’t beat them for reliability. Enjoy that F150, they are nice trucks.

  6. Bob says:

    I’ll keep my F150, they are #1 for obvious reasons.

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