May 2012 Toyota Tundra Sales up 88 percent!
Toyota recently announced a substantial increase in its May 2012 sales numbers. North American sales were up 72.9 percent versus May 2011. The Toyota Tundra sold really well, up 88 percent, surprising market analysts.
The Tundra sold 8,765 units in May 2012 compared with just 4,307 units in May 2011. This puts the Tundra on pace for a 9.6 percent increase in total volume over 2011. The Toyota truck division (Tacoma and Tundra) is on pace for a 11.9 percent increase.
While the big jump is exciting, we would be remiss if we didn’t point out the role the Tsunami and flooding in Thailand caused in creating a lack of product for dealers played a role in this sales jump. Quite simply, dealers didn’t have the same amount of product that they do this year.
Overall, Toyota Motor Sales, U.S.A., Inc., said in a press release that May 2012 “reported sales of 202,973 units, an increase of 72.9 percent compared to May 2011 on a daily selling rate (DSR) basis. Unadjusted for 26 selling days in May 2012 versus 24 selling days in May 2011, TMS sales were up 87.3 percent over the year-ago month on a raw volume basis.”
“We’re grateful to our customers who have made Toyota the number one retail brand in America for the third consecutive month,” said Bob Carter, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A. “Our growth has been driven by the success of our new products, led by Camry and Prius family, part of the most aggressive product launch in our history. With the much anticipated Scion FR-S on sale today and the continued recovery of the overall automotive market, we’re confident our sales momentum will continue.”
According to a chart on Pickuptrucks.com, the Tundra had the largest sales increase among all full-size truck manufactures. While the total volume numbers show it still lags significantly behind Ford, Chevy and Chrysler due to the fleet vehicles; the Tundra is gaining market share.
Pickuptrucks.com said, “We knew the Honda Ridgeline would have big numbers when compared to last year and the earthquake and tsunami that hit Japan, but the Toyota Tundra sales were even bigger than we could have guessed.”
Filed Under: Tundra News