February 2016 Truck Sales – Tacoma Rises, Tundra Falls
Tim Esterdahl | Mar 02, 2016 | Comments 5
Another month in the books for 2016 and another almost predictable result for Toyota Trucks. With all the focus on the Tacoma, as well as taking the lion’s share of the production mix at the factory, its sales are up and the Tundra’s sales are down. This trend looks like it will continue through 2016.
All in all, February 2016 was an interesting month. Known for being notoriously slow, it wasn’t really. Ford posted a huge gain along with Ram. Chevy and GMC disappeared a bit with the Colorado posting the only real growth. Toyota lead with the Tacoma which trounced the competition while the Tundra barely made a whisper almost being outsold by the Frontier. The new Titan XD is finally hitting dealer lots and it is still too early to say. Finally, what can you say about the Ridgeline. I bet the dealer who was sitting on that truck is happy it finally moved out. I wonder if that’s the last Ridgeline in the U.S.
| Rank | Model YTD Sales | YTD vs. 2013 | Year-Over-Year | Monthly Sales | Monthly Change vs. 2013 |
|---|---|---|---|---|---|
| 1 - Ford F-Series | 112,237 | +2.4% | February 2016 February 2015 | 60,697 55,236 | +9.9% |
| 2 - Chevy Silverado | 80,999 | -0.6% | February 2016 February 2015 | 43,136 45,395 | -5.0% |
| 3 - Ram Truck | 68,493 | +14.3% | February 2016 February 2015 | 38,555 31,298 | +23.2% |
| 4 - GMC Sierra | 29,583 | +6.5% | February 2016 February 2015 | 15,202 15,157 | +0.3% |
| 5 - Toyota Tacoma | 26,889 | +13.1% | February 2016 February 2015 | 14,172 12,372 | +14.5% |
| 6 - Toyota Tundra | 15,533 | -9.9% | February 2016 February 2015 | 8,301 9,052 | -8.3% |
| 7 - Nissan Frontier | 13,197 | +10.2% | February 2016 February 2015 | 6,834 6,106 | +11.9% |
| 8 - Chevrolet Colorado | 12,902 | +3.2% | February 2016 February 2015 | 7,394 6,563 | +12.7% |
| 9 - GMC Canyon | 4,710 | -0.2% | February 2016 February 2015 | 2,440 2,513 | -2.9% |
| 10 - Nissan Titan | 1,997 | +25.6% | February 2016 February 2015 | 1,060 816 | +29.9% |
| 11 - Honda Ridgeline | 1 | -99.7% | February 2016 February 2015 | 1 136 | -100.7% |
What do you think? Anything stand out for you?
Filed Under: Auto News
Interesting. The Tundra has greater potential to sell than the Tacoma does. Back in ’07, the Tundra sold 196,555 units. The Tacoma’s best year was 179,562 (2015). But, if all the Tundra’s are being sold, then there’s no problem, is there?
QDR, will sell trucks, but that only goes so far.
agreed – QDR only sells you so many vehicles
Sweers’ nearly decade old, dated truck has begun a slide that won’t be stopped until some money is invested in some updates.
Don’t see this having any correlation to focus on Tacoma production, just little demand for a dated Tundra platform.
Keep these points in mind:
The modest increase that Ford received has come from the largest discounts of all in Texas. Typically the F150 XLT with the “small” Ecoboost is averaging about $14,000 to $16,000 discount. And yet significantly more of their sales in the F150 are now predominately with the 5.0V8; over 60% here. They do not give those same discounts to the 5.0V8
There is currently virtually zero availability of the Tacoma in DFW and Houston. Only about a 5-10 day supply of Tundras. Toyota is taking the correct path for production until their expanded capabilities are in full force.
Hmm…Frontier is still ahead of Colorado YTD.
Price is likely the reason why, for now. Another factoid is the Nissan Frontier made the list of “7 Cars Their Owners Can’t Wait to Get Rid Of”. I recall reading this same thing a couple of years ago.