February 2015 U.S. Truck Sales – Toyota Tundra Improves Again
Another month is in the books for 2015 and the sales numbers are now out. While some companies will claim poor weather had an effect on their sales, let’s take a closer look at the numbers and draw some conclusions. Like is Ram maxing out demand? Will GM ever consolidate their numbers to show how much they are trouncing Ford? Toyota continues to see sales increases and nobody seems to care.
First, let’s see the results for January 2015.
|Rank||Model YTD Sales||YTD vs. 2014||Year-Over-Year||Monthly Sales||Monthly Change vs. 2014|
|1 - Ford F-Series||109,606||+7.0%||February 2015|
|2 - Chevy Silverado||81,501||+24.4%||February 2015|
|3 - Ram Truck||59,916||+10.2%||February 2015|
|4 - GMC Sierra||27,778||+9.6%||February 2015|
|5 - Toyota Tacoma||23,781||+14.4%||February 2015|
|6 - Toyota Tundra||17,249||+9.1%||February 2015|
|7 - Chevy Colorado||12,505||NA||February 2015|
|8 - Nissan Frontier||11,974||+11.7%||February 2015|
|9 - GMC Canyon||4,718||NA||February 2015|
|10 - Nissan Titan||1,590||-20.7%||February 2015|
|11 - Honda Ridgeline||350||-84.8%||February 2015|
Looking over the results, lets pull out a few conclusions.
GM trucks combined sales of 126,502 trounces Ford’s 109,606 of F-Series truck sales. If this continues, even after the Kansas City, Mo. plant begins producing new 2015 Ford F-150 trucks, will Ford concede the best-selling truck title? (We assume not).
Is Ram cooling off? Yes, the Ram Truck brand was up again with a 6.8% increase, they had been running increases right along with Chevy in the mid 20s. We wonder if the demand on a half-ton diesel is starting to be met.
Take a close look at the Tacoma and Tundra numbers. Once again, they both sold well with increases. The Tundra actually bested its “best February since 2008” in 2014 with an even better number. Also, the Tacoma hasn’t been phased at all by the new 2015 Chevy Colorado or 2015 GMC Canyon.
Who is buying the Chevy Colorado and GMC Canyon? GM is selling a combined 17,223 of their mid-size trucks, yet both the Nissan Frontier and Toyota Tacoma saw an increase in sales. Now, this increase wasn’t too great in the case of Nissan, XANNONCE so maybe they lost some customers there, but who is buying these trucks?
GM has long maintained that the customer is someone who drives a SUV, but really wants a truck. Yet, GM announced large SUVs were up 66 percent for the month and small/compact crossovers were up 14 percent combined. The GMC Acadia and Terrain has their best February ever and the Buick Encore saw deliveries rise 60 percent.
Plus, the Chevy Silverado and GMC Sierra were up a combined 31 percent.
GM’s CEO Mary Barra said she foresaw the automotive market holding steady against 2014 sales and there wouldn’t be any new growth. If that is the case, then who is buying these trucks? We don’t know, but are working on finding out.
What do you think of the month? Any surprises?
Filed Under: Tundra News