2015 GMC 2500 All Terrain Unveiled – Not an Off-Road Pickup
GM has unveiled a photos and specs on their new 2500 “all terrain” pickup. Don’t be confused though, this isn’t an off-road pickup. When GM says “all terrain,” they mean pedestrian cruising on the highways with occasional trips to the hardware store.
Put another way, the new All Terrain GMC is a luxuries off-roading wannabe. With a poor approach angle made worse by the chrome front-lower bumper plate, this is just a profit machine. GM is starting to look like the Toyota bean counters of yesteryear.
What’s Our Beef?
What is our problem with the “all-terrain” offering? Simple. The “all terrain” moniker is suited for vehicles that can handle a large variety of driving terrain and situations. Instead GM says it is a “refined, off-road inspired execution of the brand’s capability that blends exclusive design features with the versatility of 4wd.”
Check out these “exclusive” features and tell us which ones you think will work great off-roading:
- Chrome surround on the grille
- Aluminum underbody shields
- Unique 18-inch six-spoke chrome cast-aluminum wheels
- Body side moldings
- Chrome front-lower bumper plate
Yep, no references to shocks and/or a lift like the Power Wagon. Plus, we are pretty sure the chrome front-lower bumper plate is poor choice for an “all terrain” vehicle. We can only imagine how fast that thing gets torn off. Also, no discussion on the press release about entry/exit angles or how it can handle varying terrains.
GM’s press release does state “also included is the Z71 Off Road package, with Rancho twin-tube shocks, hill descent control and a skid plate.” In the 1000+ word plus release, that is the ONLY mention of its “all terrain” prowess.
All Terrain = All Technology
What is the BIG focus for GM’s press release? Why all the nifty technology of course!
The All Terrain package comes with the “latest connectivity technology, including IntelliLink and new OnStar with 4G LTE and standard built-in Wi-Fi hotspot.” And, don’t forget, the “enhanced” features like text messaging alerts for smartphone users. This handy feature reads the texts while you drive. You know, when you are driving on that “All Terrain” and need to focus on the road.
This package has nothing unique to it and is really just an up-scaled and technology-rich Z71 offering. Why not then call it a Premium grade or something? When people see “All Terrain” on it, they perception of what it is doesn’t match what it is.
GM describes it as being premium.
“The new 2015 GMC Sierra HD lineup helps customers tackle tough jobs more comfortably, and with the new All Terrain HD, they can do it with greater style,” said Duncan Aldred, vice president of GMC Sales and Marketing. “Equally comfortable whether it’s a night on the town or traversing a remote job site, it has all the capability that customers demand from a GMC heavy-duty truck on the job.”
Ok, sure the picking on the name may seem childish. Yet, this type of marketing is questionable at best. Plus, this truck is really just another luxury offering (see: loaded with profit).
What do you think? Does the chrome front-lower bumper plate make sense on an “all terrain” truck?
Click here to read the press release.
Filed Under: TundraHeadquarters.com