New 2013 Toyota Tundra Pricing Available
Tim Esterdahl | Aug 27, 2012 | Comments 5
Toyota has announced the new price for the 2013 Toyota Tundra and for all configurations, the price has gone up approximately $200 or less than 1 percent. This seems to be consistent with rises in inflation and transportation costs.
Pricing for the 2013 Toyota Tundra has been released and the increase is really minor.
The base MSRP will range from $25,355 for the 4×2 regular cab 4.0l V-6 to $43,795 for the Limited grade CrewMax 4×4 5.7l v-8. Here is a handy chart.
Besides the price increase, the platinum package will now be available across the board. In the past it was only available on the CrewMax Limited model. The package includes:
- Heated and ventilated front bucket seats
- Embroidered headrests
- Perforated leather-trimmed seating
- Woodgrain interior trim
- Driver’s seat two-position memory
- DVD navigation system
- Power tilt/slide moonroof with sliding sunshade
We don’t anticipate this price increase will affect Tundra sales, do you?
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Filed Under: Tundra News
no it won’t affect tundra sales but makes sense to ONLY increase less than 1% since 2003 is the last year this old design will be around before the re-designed 2014’s are out this time next year in 2013. Toyota will have tons of leftover parts in surplus if they don’t discount the old designed tundras. I expect this time next year or in June or July the rebates to go up to 3 grand if not 3500 in rebates to move them out to make way for the 2014 new model tundra. Toyota should NOT markup their tundras anymore if you ask me since from 2010 to 2011 and from 2011 to 2012 the tundras those 2 years went up around 1,000 bucks each year which in my opinion is a lot. If Toyota jacks up the msrp too much more on the 2014 tundras and no one likes the new design, etc., the 2013 models will sell very well. I think the pricing CANNOT continue to go up say 1 grand per year since NO ONE that I know has a yearly increase in pay of 1,000 bucks or more. The pricing of these trucks are becoming crazy high and it has to stop or slow down or the mfgs. have to find a way to do more with less in order to keep selling these very expensive trucks.
The current generation of Tundra is still very competitive, in both terms of capability and price. There is a physical limit when it comes to towing (SRW) and the Tundra is right on the cusp of it. I think this is why the Duramax 3/4 ton GM took such a huge hit with the J2807 standard. The extra price for an ecoboost, which can only be found well loaded trucks, will take about 100,000 or more miles to pay for itself. With this in mind, I think Toyota should find a nice simple package to manufacture (tow, AC, BlueTooth, PW) to keep the price down and let the others drive their prices up. Simple, reliable and strong will win and that is what the Tundra is.
LJC – I agree. Toyota consumers are generally more educated than other truck consumers, so this type of simple value is going to appeal to them better than some expensive “gee whiz will you look at that” feature that doesn’t pencil. Good comment as always.
It will be interesting to see what the actual price-points, including rebates and financing options, will be for the 2014 model. I’ve always wondered what goes into an auto manufacturer marketing department’s pricing strategy.
BriBri,
I’m sure there is a tremendous amount of logic and just a wee bit of guessing that decides the price.
-Tim