Toyota/Lexus News for September 23, 2016

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Here is your latest installment of Toyota/Lexus News.

Toyota/Lexus News for September 23, 2016Toyota Announces 2017 Mirai Pricing

The 2017 Toyota Mirai hydrogen fuel cell electric vehicle MSRP remains $57,500 plus an $865 destination fee. To recognize Mirai drivers leading the way, qualified customers will be eligible for the Mirai trailblazer support program. The trailblazer program enhances the purchase and ownership experience with the following choices:

  • Trailblazer Lease: $349 per month for 36 months, $2,499 due at signing* with 12,000/year  mileage allowance
  • Trailblazer APR Support: 0% for 60 months or 1.9% for 72 months
  • Trailblazer Purchase Support of $7,500

https://pressroom.toyota.com/releases/toyota-announces-2017-mirai-pricing.htm

 

Toyota Develops a New DNA Analysis Technology to Dramatically Accelerate Improvements in Agricultural Production

Toyota Motor Corporation (TMC) has developed a new deoxyribonucleic acid (DNA) analysis technology called Genotyping by Random Amplicon Sequencing (GRAS) using analytical materials that have been provided by the Kyushu Okinawa Agricultural Research Center (KARC) of the National Agriculture and Food Research Organization (NARO). This technology is capable of dramatically improving the efficiency of identifying and selecting useful genetic information for agricultural plant improvement. This newly developed technology should lead to substantial time and cost savings in the agricultural plant improvement process.

https://pressroom.toyota.com/releases/toyota-dna-analysis-technology-agriculture.htm

 

Lexus UX Concept Introduces Immersive 3-D Driving Experience

The Lexus UX Concept will make its world debut at the 2016 Paris Motor Show, showcasing Lexus’ vision for a compact SUV of the future. This vehicle represents a new step in the company’s design journey and a redefinition of the driving experience.

https://pressroom.toyota.com/releases/lexus-ux-concept-introduces-immersive-3d-experience-paris-motor-show.htm

 

Toyota Team Members Volunteer for National Public Lands Day

National Public Lands Day (NPLD) is Sept 24, and Toyota encourages all of its team members, dealers and customers to offer a little nurture to nature. Toyota volunteers nationwide are tackling several projects this year.

https://pressroom.toyota.com/releases/npld-2016-elk.htm

 

Toyota Helps Honor New Washington Museum That Celebrates African American History and Culture

The charge began with black veterans of the Civil War. Decades later, civil rights activists assumed the mantle. Now, thanks to the new National Museum of African American History and Culture (NMAAHC), we will have a better understanding of how the African American experience has helped shape us all. The new museum, which opens this week in Washington, D.C., will preserve and display more than 36,000 precious artifacts of our nation’s history. Toyota has provided support as a Founding Donor and Grand Opening Sponsor. 

https://pressroom.toyota.com/releases/nmaahc-sept21.htm

 

Toyota West Virginia Celebrates 20 Years; $400 Million Investment Planned

To mark the 20th anniversary milestone of its West Virginia engine plant, Toyota is planning a $400 million investment in the facility.

https://pressroom.toyota.com/releases/tmmwv-20-year-anniversary-sept21.htm

 

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  1. NoQDRTundra says:

    The Toyota Mirai will remain a concept car. It took Toyota, from what I’ve read, 23 years to bring to its present state. The only reason why anyone would consider leasing it for three years is the “feel good” it may bring and free fuel–yeah, Toyota foots the bill for the first three years. Building a hydrogen fuel infrastructure for the masses “ain’t gonna happen”. Electricity is the way to go and the car maker who started that was Tesla as they made electric cars cool and bad a$$ with Insane mode, Ludicrous mode and now Super Ludicrous mode!

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