Toyota Launches Racing Dream Build Challenge – Let the Competition Begin

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Toyota has launched a new Racing Dream build challenge bringing together four professional drivers from NHRA and NASCAR. Each of these customized Toyota’s will be voted on through Facebook, on display at the 2012 SEMA show and all proceeds will go to charity. We know these drivers can drive a fast car, which one can build/design a winner.

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The Toyota press release says that the four contenders, who are racing against the clock to complete their vehicle in just a few short weeks, are:

  • NASCAR Chase for the Championship contender Clint Bowyer, who is building an ultra-high-tech Prius in hopes of benefitting the Emporia Community Foundation
  • NHRA Top Fuel points leader Antron Brown and his drag-race-inspired Sequoia, whose victory could assist Racers for Christ
  • NASCAR superstar Kyle Busch, who hopes his stylish road-race Camry will secure a donation to the Kyle Busch Foundation
  • NHRA Nitro Funny Car phenom Alexis DeJoria, who is transforming a Tundra into an all-out desert racer on behalf of Safety Harbor Kids

The winner will receive a $50k check for their charity. Also, Toyota is giving second, third and fourth place will receive $25k, $15k and $10k, respectively.

What’s really cool about this competition is that we will be able to follow along through Facebook and YouTube videos.

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Voting for the winner of the Toyota Racing Dream Build Challenge will open on Oct. 20 and will continue through Oct. 29. Fans will be able to vote once per day on Facebook. The final vehicle builds will be unveiled—and the winning driver and charity announced — during Toyota’s press conference at the SEMA show in Las Vegas on Oct. 30.

Who do you think is going to win? 

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Filed Under: Auto News


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  1. will says:

    Toyota motors has announced the winners of a sponsored design competition hosted by London’s Royal College of Art. Based on the theme of ‘Intelligent Urban Living’, the winners include a simple but effective vertical storage system to keep bikes out of reach of thieves and a keyboard display that makes life easier for two-fingered typists.

  2. Mike T says:

    definitely Toyota has edge over other . and toyota wins.

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