Kelley Blue Blue – Toyota Has Best Retained Value…Again

A recent report published by the esteemed Kelley Blue Book auto pricing guide indicates that Toyota passenger vehicles are more likely to retain their value five years after being driven off the lot. This projection is based on 2012 Toyota and Lexus models.

Kelley Blue Book has named Toyota as the automaker with the best retained value, once again.

While the Toyota brand is no stranger to the Best Resale Value Award from the Kelley Blue Book, in recent years that award had gone to Subaru and other brands. By Kelley’s estimates, 2012 Toyota models are 2 percent more likely to retain their premium pricing than the 2011 models. In the auto industry, resale value is also known as residual value.

The award comes at a time when Toyota’s brand lost market share in North America due to the natural disasters experienced in Japan earlier this year. To retain its prized spot as an automaker that consistently rolls out vehicles that do not lose their value too quickly, Toyota will have to steer clear of providing too many incentives associated with new car purchases.

Drivers who purchase 2012 Toyota passenger vehicles can expect to resell their cars at about 35 percent of their MSRP after 60 months of ownership. Full-size trucks and Sport Utility Vehicles are expected to perform better in terms of residual value.

Toyota is expected to regain some of the lost market share next year as it recovers from the catastrophic earthquake and tsunami of March 2011. By the end of this year, Kelley predicts that Toyota would have sold 12.5 million vehicles. That figure accounts for a one-million increase in comparison to 2010.

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