Another year, another Kelley Blue Book award for both Toyota pickups. The Tundra and Tacoma were just named top resale value winners in their respective categories. Toyota won the overall award for best resale value by brand.
A recent report published by the esteemed Kelley Blue Book auto pricing guide indicates that Toyota passenger vehicles are more likely to retain their value five years after being driven off the lot. This projection is based on 2012 Toyota and Lexus models.
While the Toyota brand is no stranger to the Best Resale Value Award from the Kelley Blue Book, in recent years that award had gone to Subaru and other brands. By Kelley’s estimates, 2012 Toyota models are 2 percent more likely to retain their premium pricing than the 2011 models.