Toyota Recreates Iconic Back to the Future Tacoma, Touts Hydrogen Mirai

Having a little fun with the Back to the Future date of October, 21, 2015, Toyota, in partnership with Universal Studios, is using the date to launch a new advertising campaign for the new hydrogen-powered Mirai as well as recreating the iconic Tacoma.

While most of the attention in the advertisement is around the Mirai’s futuristic “turn garbage into fuel” angle, we can’t stop looking at the 2016 Back to the Future Toyota Tacoma.

This truck, Marty McFly’s dream truck, features a host of modifications to mirror the iconic 1985 model in the movie. Here is a list of the modifications:

• Custom painted the exact black from 1985
• Off-road suspension
• TRD Wheels and Tires
• Custom light bars
• KC Hilites lighting that replicate the iconic look, yet feature modern HID and LED technology
• Custom Badging “EFI” now modernized with “D-4S” injection systems
• Tailgate “Toyota” logo has been modified to look like the 1985 truck
• Mudflaps are modified from a 1985 Toyota pickup

Along with the video, Toyota will be offering live and static displays in three major cities. If you live nearby, go check out:

• NYC
  • Times Square, 43-44 Broadway Plaza
  • Broadway between 43rd & 44th Streets
  • 9 a.m. – 9 p.m. local time
  • Static display
• Dallas
  • Various locations throughout Dallas
  • 9 a.m. – 9 p.m. local time
  • Mobile display (Tacoma truck on an actual flatbed truck, similar to the movie)
• Los Angeles
  • Hollywood & Highland
  • Hollywood side, bottom of grand stairs
  • 9 a.m. – 9 p.m. local time
  • Static display

The static display looks like a Hot Wheels toy packaging.

Toyota plans to start deliveries of the Mirai in California today with an expected 3,000 units to be sold in the first year. While infrastructure concerns are still being ironed out nationwide, we don’t expect this to be the last time we will be writing about hydrogen fuel cells.

What do you think? Should Toyota offer the McFly pickup as a special package like the Terminator Tundra?