All Entries Tagged With: "truck sales"

Audi’s New e-Diesel Process Could Mean Diesel Trucks Are Our Future

Using a proprietary process, Audi claims that they can produce e-Diesel (a blend of diesel and ethanol) with nothing more than water, sunlight, and CO2 (air). The trick? They’ve designed a biological process that uses microorganisms to create fuel, and Audi is so Gung-Ho about this project that they’re projecting commercially viable fuel production by 2020.

Could this new biological source of fuel mean that diesel-powered trucks are our future?

Could a new e-Diesel product that has an unlimited supply plus is more “pure” mean that diesel powered trucks could be back on the rise?

Gas Prices and Truck Sales – Not As Related As We Think

Auto analysts LOVE to declare that high gas prices will ultimately kill pickup truck sales. At first glance, this reasoning makes some sense – if gas is $5 per gallon and a Tundra has a 26 gallon fuel tank, every fill-up will cost $130. If you just felt a little pain in your gut at that number, you’re not alone. When gas prices approached $5 per gallon this time last year, truck sales fell precipitously.

However, was this a knee-jerk reaction or an indicator of a shift in consumer demand?

Average price per gallon of a gallon of gas from 2003 to 2009

First, let’s consider this question historically.