Throughout the year, I drive a large variety of cars from entry-level models, luxury sedans, trucks, SUVs and crossovers. Undoubtedly throughout this process, I’m going to come across vehicles I just don’t care for. The 2016 Scion iA is one of those vehicles. While the suspension is great, the price is only $16,470 and fuel economy is pretty good, there is little else I found enjoyable about it.
As an automotive journalist, I drive a lot, yet normally these are short, around town “evaluation” trips. However, with the 2016 Scion iM, my wife and I had the need to head to Omaha, NE for some personal reasons and the car was my approved choice for the trip. How did it handle the nearly 1k ride and an unexpected blizzard? Mixed results really and it wouldn’t be my top choice, but the value is hard to beat.
Toyota killed off the Scion brand today saying it will absorb the current lineup into its existing Toyota brand. This move comes after months of poor sales results for the 13-year-old brand.
When Toyota created the Scion brand, it was as much as experiment as it was an effort to sell cars. Toyota wanted to improve their image with young consumers, teach Toyota dealers how to sell accessories, and try out a new “pure pricing” sales method that was transparent and consumer friendly.
While Scion sales have been up and down (mostly down lately), the fundamental purpose of the brand hasn’t changed: it’s still an experiment. The next iteration of this experiment is likely to be an “Amazon.com” style online sales system for Scions that allows consumers to configure the car they want, arrange financing, and schedule delivery and/or pickup completely online.
Will it work – will consumers buy Scions online? That’s what the experiment is meant to determine. If the answer is yes, you can bet Toyota and Lexus will eventually follow suit.
Toyota’s main points of emphasis at the 2010 New York Auto Show seem to be (in order) the new Scion tC and Scion iQ, the new Lexus CT 200H, and the new Sienna. The Tundra, along with most trucks, was stuck in the basement of the show and received little emphasis. According to Mike Levine of PickupTrucks.com, trucks aren’t the focus of the NY auto show. None the less, here are the highlights of the 2010 NY Auto Show as far as Toyota is concerned: