September 2016 Truck Sales – Both Toyota Trucks Up
Tim Esterdahl | Oct 04, 2016 | Comments 9
Another month in the books for 2016 and the Tundra showed its best sales improvement year to date while the Tacoma continues to sell well.
For the month of September 2016, both the Tundra (up 18.2%) and the Tacoma (up 35.4%) crossed last year’s numbers. However, both of the monthly sales unit numbers are about average and I think they were both going against poor prior year sales results. Yet, we might continue to see sales increases as the San Antonio plant continues to work over capacity and next year when the Tijuana plant expands.
Here are the results.
| Rank | Model YTD Sales | YTD vs. 2015 | Year-Over-Year | Monthly Sales | Monthly Change vs. 2015 |
|---|---|---|---|---|---|
| 1 - Ford F-Series | 595,656 | +5.5% | September 2016 September 2015 | 67,809 69,651 | -2.6% |
| 2 - Chevy Silverado | 425,556 | -3.5% | September 2016 September 2015 | 45,380 53,725 | -15.5% |
| 3 - Ram Truck | 361,086 | +8.3% | September 2016 September 2015 | 47,792 37,004 | +29.2% |
| 4 - GMC Sierra | 164,440 | +1.7% | September 2016 September 2015 | 18,068 19,754 | -8.5% |
| 5 - Toyota Tacoma | 142,711 | +6.8% | September 2016 September 2015 | 15,723 11,608 | +35.4% |
| 6 - Toyota Tundra | 84,822 | -5.4% | September 2016 September 2015 | 9,507 8,044 | +18.2% |
| 7 - Chevrolet Colorado | 80,047 | +26.6% | September 2016 September 2015 | 10,383 7,334 | +41.6% |
| 8 - Nissan Frontier | 69,388 | +46.8% | September 2016 September 2015 | 7,596 4,617 | +64.5% |
| 9 - GMC Canyon | 27,206 | +21.3% | September 2016 September 2015 | 2,949 2,332 | +26.5% |
| 10 - Honda Ridgeline | 12,747 | +2,375% | September 2016 September 2015 | 3,318 2 | +165,800% |
| 11 - Nissan Titan | 10,974 | +15.3% | September 2016 September 2015 | 2,484 1,078 | +130.4% |
A few notable surprises stand out for me this month. Look at the Ram truck sales and how they bested the Chevrolet Silverado sales. This happened once last year and it is interesting to see it happen again.
Also, the Nissan Frontier continues to pump out volume even though it is aged quite a bit. The Chevrolet Colorado and GMC Canyon both showed improvements. Then there is the Honda Ridgeline which is now on sale at all dealer lots. It continues to put out some respectable numbers.
Finally, there is the Nissan Titan. I believe we have said enough about the sales results.
What stands out for you?
Filed Under: Auto News
nissan has to be besides themselves with the titan sales.
wow they must be like WTF…
what a flop
I still don’t know where they found the 100k+ people that wanted the tweener truck.
Why do you think the Titan is a flop? If your conclusion is purely based on sales, then you’re wrong. To truly guage Titan sales, comparison’s should be made with diesel truck sales only. So, your statement is premature as it’s too early to tell.
If you want to about a colossal flop, just read up on the Toyota Mirai–develop a vehicle for 23 years and have it depend on a hydrogen fuel being readily available? Hmm, may be I’m wrong, but that is one BIG gamble.
Why would I be wrong. Other fullsize diesel trucks are not in this class. Nissan says their research shows 100k+ people want a tweener truck. Sales figure proves that 97% of them barks while only 3% bites.
People are calling the Titan a flop because it’s not meeting it’s sales goal. Nissan wants to reach and maintain 100k Titan sales a year. To hit that goal they got to sell 8k to 9k a month. They’re no where near that figure.
http://wardsauto.com/industry/.....ers?page=2
Toyota never intended to sell the Mirai in large volume nor make a profit from it. Toyota only expected to sell about 3000 Mirais by the end of 2017. Toyota’s probably losing money for each one they sell. If you expected Toyota to sell Mirai’s like they do Camrys, you a grossly misinformed need to do more reading on the Mirai.
The Mirai is just a part of the hydrogen fuel cell development process. That process started in the lab, then with fleet vehicles and private pumps. The Mirai is now part of the next phase of that process: private customer cars and public refueling stations. The ultimate goal is to develop and commercialize the technology (making it financially viable) at some point down the road. To do that there must be cars on the road and public stations to fuel them, many lessons still to learn yet.
Disclaimer: unedited post 🙂
@Goldie and Ricqik: You may be right about the Titan because of one simple fact: the tweener truck is priced the same as a 3/4 ton truck. With that pricing I don’t think it will be as competitive as Nissan hopes. If Nissan wants to compete, they have to do something different, something that no other light truck maker is doing. One thing I can conjure up off the cuff is a longer bumper-to-bumper warranty, like 8yr 125k miles. A second would be to drop the price. The light truck market is ultra-competitive so it is hard to stand out. So, out of the two, the lower price would be the most attractive and could tolerate a down-turn with the economy.
Funny, I saw new Titan gasser today.
LOL, so that’s where the one they sold went
Geez, for someone who bought a RAM to replace his Tundra I thought you would be more tolerant. Are you jealous that Nissan is putting more into the Titan than Toyota is putting into the Tundra?