Sequoia Rumored To Be On Life Support

Yesterday, PickupTrucks.com reported that the Sequoia will probably be cancelled at the end of the current model’s cycle. Intrigued, we made some calls and spoke to a few people who have been in the know in the past. While they agree that cancelling the Sequoia is both logical and probable, our Toyota sources say that this decision has yet to be made.

The reason? The Sequoia retains a significant chunk of the market – anywhere from 20-30%. Our sources say that Toyota is reluctant to walk away from any segment where they have a decent performer. You can see the numbers below for more info. Read more…

Ask Doug Thorley – Short vs. Long Tube Headers

We have been having an email conversation with Jamie Joyce, who manages Automotive R & D for Doug Thorley headers. In our previous post we got some interesting background information on the differences between Doug Thorley headers and a stock Toyota Tundra exhaust manifold. This time, we’ll get a chance to hear some of Jamie’s answers regarding the thorny issue of short tube headers versus long tube headers in the pickup truck world.

Short tube headers vs. long tube headers

We started out by mentioning to Jamie that both the short and long tube header options offered by Doug Thorley appeared to offer a similar increase in low-end torque, with only a slight advantage going to the long tube units. This seemed to go against the conventional wisdom in the truck performance world that short tube headers can actually rob an engine of low rpm torque, especially in comparison to stock manifold designs.

Jamie told us that historically, Read more…

Who’s Lying – An Anonymous NHTSA Employee or The WSJ?

Last week, The Wall Street Journal (WSJ) reported that the early results of the NHTSA investigation into “runaway” Toyotas found that the problem was driver error. This wasn’t shocking information – we’ve been saying that driver error is the cause of these incidents for months.

However, this story has taken an interesting turn. An anonymous source at the Department of Transportation (the branch of the government that oversees NHSTA) told Just-Auto.com last week that the story in the WSJ was planted by Toyota.

Mike Ramsey, the reporter at the WSJ, has denied this allegation and said that he viewed NHTSA data when making his report. Toyota has denied these allegations as well.

The facts are that either:

  1. An anonymous NHTSA employee incorrectly claimed that Toyota planted a story, or
  2. A reporter at The Wall Street Journal did someone at Toyota a favor and ran a story that was completely false

The question is, who’s lying? Read more…

Building a Rock Star Tundra – Finishing Touches

After spending months searching for the perfect 2010 Tundra, installing a comprehensive suite of performance modifications, and then adding a top-notch stereo and chrome, it’s time to wrap this build-out up with a bed liner, BedRug, and a better-than-average SnugTop topper.

2010 Tundra SnugTop Topper

The (almost) final product

Bed Liner or Bed Rug – Or Both?

I’m sure some people will wonder why Chris opted for both a bed liner and a bedrug, but I have a pretty good idea: bedrugs don’t scratch or mar precious cargo the way that a tough spray-in liner can…which means they’re more comfortable for man’s best friend, less likely to damage your great Aunt’s china, and they really muffle the sound of a dead body rolling around in the back (OK, I made that last one up). The point is, why not? I don’t want to hear any bellyaching. Read more…

Ask Doug Thorley – Headers, Flow and Power Gains Over Stock

Doug Thorley is a respected name in the headers business, having honed its reputation over 50 years as a brand that can be counted on for excellent quality, factory fit and durability. In addition to building after market headers for a wide range of vehicles – including the Toyota Tundra – Doug Thorley Headers has also served as an OEM manufacturer for Suzuki of America, Honda’s AMA superbike race team, Kawasaki of America and even TRD, amongst others.

We interviewed Jamie Joyce, the Automotive R & D Manager for Doug Thorley Headers, last week in order to ask some questions about general questions about headers, and specifically how they can help improve the Tundra’s performance. Read more…